According to the latest report by IMARC Group, titled “United States Bath Soap Market Share: Industry Size, Growth, Opportunity and Forecast 2023-2028,” The United States bath soap market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.5 Billion by 2028, exhibiting a growth rate (CAGR) of 5.2% during 2023-2028.
Bath soaps are personal hygiene products manufactured using a combination of alkalis, especially caustic potash and caustic soda with vegetable or animal oil fat extractions. They also consist of allantoin, propylene glycol, glycerin, and triethanolamine, which stabilize and increase skin hydration, relieve dryness, and improve the overall texture of the skin. They also help eliminate dirt and debris, kill microorganisms, unclog pores, remove dead cells, enhance body odor, and maintain skin health.
United States Bath Soap Market Trends:
The rising consumer awareness about personal hygiene and grooming, along with the growing prevalence of skin infections caused by bacteria, fungi, and other microbes, represents one of the key factors positively influencing the demand for bath soap across the United States. Apart from this, leading market players are focusing on the introduction of organic product variants formulated with natural ingredients to help treat certain skin conditions, such as sunburn, acne, and eczema. This, in confluence with the proliferation of online distribution channels offering a wide variety of products supported with doorstep delivery and secured payment methods, is stimulating the market growth in the country.
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United States Bath Soap Market 2023-2028 Analysis and Segmentation:
The report has segmented the market on the basis on product type, form and distribution channel.
Breakup by Product Type:
- Premium Products
- Mass Products
Breakup by Form:
- Solid Bath Soaps
- Liquid Bath Soaps
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Specialty Stores
- Online
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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