According to the latest report by IMARC Group, titled “GCC Bath Soap Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,”The GCC bath soap market is expected to exhibit a growth rate (CAGR) of 5.75% during 2023-2028.
Bath soaps are personal hygiene product that is used for cleansing the body. They are manufactured using glycerin, vegetable or animal fats, and other additives, including allantoin, propylene glycol, sodium laureth sulfate (SLES), and triethanolamine. They are commercially available in bar, powder, flakes, and liquid forms. Bath soaps are used to remove debris and dirt, unclog pores, and condition the skin for a healthier appearance. They help to cleanse the body, prevent body odor, dryness, and acne, maintain hygiene, unclog pores, and condition the skin. Some bath soaps are also formulated for specific skin types or conditions, such as sensitive skin, dry skin, or acne-prone skin.
GCC Bath Soap Market Trends:
Rising awareness among the masses about the importance of personal hygiene represents one of the key factors positively influencing the demand for bath soaps in the GCC region. This can also be attributed to the rising prevalence of infectious diseases caused by bacteria, fungi, and other microbes. Apart from this, the increasing focus of leading players operating in the region on introducing premium, multi-functional, and value-added products made from organic and natural ingredients to reduce chemical allergies is creating a positive outlook for the market. Furthermore, they are considerably investing in promotional activities, such as celebrity endorsements, to attract a wider consumer base and expand the overall sales. This, along with the proliferation of online distribution channels offering easy availability of products with doorstep delivery, is propelling the market growth in the region.
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GCC Bath Soap Market 2023-2028 Analysis and Segmentation:
The report has segmented the market on the basis on product type, form and distribution channel.
Breakup by Product Type:
- Premium Products
- Mass Products
Breakup by Form:
- Solid Bath Soaps
- Liquid Bath Soaps
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Specialty Stores
- Online
- Others
Breakup by Country:
- Saudi Arabia
- UAE
- Qatar
- Oman
- Kuwait
- Bahrain
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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