Shopping cart abandonment is a crucial issue
Tired of seeing customers visiting your e-commerce store but leaving without a purchase? To be honest, it is disheartening to see online customers visiting your web store, adding products to their carts and then leaving it stranded. However, you have landed at the right place to learn how to reduce this.
In the year 2020, almost 88.05% of the shoppers left their orders abandoned. Mindless dreaming, wishful thinking and then realizing the total might allow customers to leave their cart abandoned. Online shoppers are constantly looking for the best deals without having to spend too much, unlike offline stores.
A survey of 2018 shows that the primary reason for abandoning a cart is the high shipping charges. Moreover, there are many factors that contribute to window shopping being converted into a purchase.
In this holiday season, you would desperately want to increase your ecommerce metrics. All the online stores should try to reduce their shopping cart abandonment rate during this whopping extravaganza of the year. Therefore, read on to fun out some strategies that will reduce your abandonment rate and convert your customers into profits.
Table of Contents
9 Practical Ways to Combat Shopping Cart Abandonment Rates
Provide Free Shipping
Free shipping is the most demanded criterion for online shoppers. Therefore. Technically doing this right might be the most effective way to reduce the cart abandonment rate. However, in most cases, it so happens that most customers sent simply click the buy option because the store does not offer free shipping.
This is because the shipping charges are more than the price of the actual product most of the time. Naturally, this makes the customer offended, and honestly, who would shop from such stores?
The shipping charges often create a substantial psychological barrier between your customers and the checkout process. Therefore, an immense shipping cost can be an absolute deal-breaker and will avoid you closing more sales. This is why mention your shipping policies clearly in case you cannot offer free shipping.
Offer Guest Checkout
Most of the customers are first-timers, and they do not want to go through the lengthy process of registering themselves. Many are just exploring their options just to check the services and the platform as a whole, so they do not bother writing.
Therefore, if you wish to covert your sales, then enable the guest checkout option. This will show that you value all your customer’s time and that registration is not a massive factor for your store.
Enabling guest checkout will speed up the order placement process and will reduce the cart abandonment rates. In addition, you can ask your customers to register once they have completed their order.
Present Multiple Payment Options
Truth be told, most online shoppers leave their cart abandoned because they don’t find their preferred payment options. Some people might favour PayPal others might prefer credit or debit cards. Sometimes when customers order from a new website, they look for a cash on delivery option. Unfortunately, most online stores do not offer this facility leading to cart abandonment.
Customers often don’t like switching to different payment methods as it is a very sensitive process. Just remember the days when you or your children took online academic assignment help. You, for yourself, checked the payment process millions of times before finally confirming the order. The same goes for your customers. If your payment solutions are not hassle-free, they are less likely to purchase from you.
Incorporate Exit Intent Popups
Popups created specifically while exiting the platform acts as bait. This is because it is when you realize that your potential customers are about to leave your site. Making them an arrestable offer while they are switching between tabs or finally leaving your site can be attention grabbing. Instead, try to incorporate lucrative offers and discounts or special deals at this point.
Try to incorporate exit-intent popups at every webpage. This will make sure that you emphasize on the effective deals your website has to offer registers in the minds of your customers.
Use Order Tracker
Every customer wants to be able to track their order even more so if they are shopping from a new site. If you remember your times when you ordered essay help from Cheap Essay Writer in your university, you always wanted free SMS updates to remind you about the status of your order. So when you want to be notified about your order, why should you forget about your customers?
By default, people are not always patient. For example, when they are shopping offline, they know how many people are in front of them before they finally get their product. But in the digital space, this is challenging. So, if you don’t make the customers aware of the order’s progress, they are less likely to shop from your site again.
Use Thumbnails Throughout
Your customers should be aware of what they are buying. Therefore, they need to see their product image throughout the entire order placement process. If they find themselves losing sight of their products at any point in time, they are most likely to abandon their cart. This is because every customer wants to be sure if they are getting the products they are ordering.
So having a thumbnail attached throughout the entire order conformation process will give them faith that they are placing the correct order. Moreover, this will also reduce the risk of distraction that might often affect t the shopping history of a person.
Deliver Seamless Navigation
Navigation between your store and the checkout process should be smooth and seamless. For example, if your customer wants to add something new to the cart at the checkout window, there should be an option for that. If your store does not have this option and it becomes challenging for the customers to add products into their cart, they are a lot likely to abandon their cart.
Therefore, make the movement between your shipping cart and the store extremely manageable. It should ideally be one click away so that it’s not cumbersome for the customers.
Improve Page Loading
Improve your website’s performance to keep your customers hooked on your website. If the checkout between each page takes a million years chances, they are not even going to add items in the cart. Use a reliable host for the website to eliminate page loading times.
Moreover, you can also trim down unnecessary script tags and ensure that your site directly fetches data without the need for a redirect. Finally, if you add images to your checkout pages, optimize them as well to cut downloading time.
Build Trust
Last but not least, establish trust. If you are new in the market or if your customer is a beginner, they should be able to trust you. Ask them to fill out the customer feedback form or rate your services to enable them to put their faith in you. Adding trust signals will allow you to reduce your cart abandonment rate. Don’t make the ordering process hard or extremely easy. Keep minimal requirements and think from a customer point of view.
Most people are hesitant in adding their card details or any personal information. This is only normal, especially in a world full of hacks and frauds. Therefore, you need to give your customer a reason to trust you. Reassure that their cart is in safe hands and provide them with status updates at all times.
Final Advice
Abandonment of shopping carts has been a crucial issue these days. Moreover, with the ecommerce industry being flooded with multiple stores, your website will just be at a loss if you don’t take care of this immediately. Therefore, follow these steps to lower the abandonment rate considerably and maintain a healthy online shopping space.
Author’s Bio
Ethan Taylor is a freelance digital marketer hailing from Nottingham, England. He aspires businesses to make the right choices and grow their brand multifold. Currently, he is working at MyAssignmentHelp as a subject matter expert. Additionally, he provides Cheap Essay Writing Services to dreaded students.
