A digital signage content management system (CMS) is software that lets you display your content on digital screens from any type of server. It has a range of features and applications that can support different types of media. Such as images, videos, text, animations, and more.
A digital signage content management system will also have several features that facilitate content editing, scheduling, creation, and overall screen management. Just think of it as essential for your digital signage network as no content can appear on your screen without it.
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Features Of Digital Signage Content Management System
Let’s review some of these features you’ll typically observe in a digital signage content management system:
Content Creation, Editing, And Publishing
Digital signage CMS’s most basic function is to let you upload files from your cloud storage or computer and post content to your screens. You will find this basic feature right on the CMS dashboard whenever you need it.
Some content management systems have more advanced content management features such as content compositions, design applications, and playlists.
Content Design Applications:
DIY content design tools are now in high demand. Business owners want to take control of what they see on their screens. That’s why the best digital signage software provides inbuilt design apps that allow businesses to create a variety of content for digital signage.
For example, Pickcel digital signage software has a unified Canva app for design and three free stock image libraries Pexel, Unsplash, and Pixabay.
Create Compositions And Playlists:
Your CMS should let you make the most of the monitors to display when your content is all business. So, you play multiple media in different areas of the same screen simultaneously. Using a digital signage CMS, users can also configure the order in which content will play.
Content Scheduling
A digital signage content management system doesn’t just allow you to publish content immediately. But also offers you the option to schedule content for later. This ensures you never miss an opportunity or deadline to keep your displays up to date.
This feature is useful for upcoming events, seasonal discounts, or product launches that you need to promote. You don’t need to manually upload files and keep track of dates to your software as often with content scheduling capabilities in your CMS. You have to line them up in your content management system to autoplay at the date and time you set.
Real-Time Content Display
One of the key advantages of digital signage over traditional signage is its ability to display up-to-date content in real time. Digital signage CMS This feature allows you to upload and edit content remotely and change your screen display whenever needed.
Some content management systems can also support live content streaming. Which you can leverage to display RSS feeds, weather reports, and other live streams. This makes sure that your screens show auto-refreshing content that avoids getting stale.
Manage Screen Network
CMS is also a screen management system in the context of digital signage. Users can easily monitor and track display activities. Different software brands offer different screen management features ranging from simple to advanced.
Screen grouping, creation of diverse user roles, and network report generation are the main features that you look for in your screen content management system.
For example, you own a large restaurant chain with restaurant vents in 5 different states such as Colorado, Ohio, New York, Texas, and Washington. Your restaurant menu may vary from location to location.
But, with modern digital signage CMS software, you can categorize all your screens by location. So now, you just have to choose to create your desired screen group and display your content to all screens in that group at once.
Emergency Alert Features
Digital signage Makers is a good tool for broadcasting emergency alerts with its vast reach and dynamic display. So, it helps businesses attract the customer’s attention. It is only offered by advanced CMSs, but a feature that lets you override existing content to show ad-lib emergency notifications is quite useful.
This feature helps you to easily notify your customers of emergency situations. It also gives them instructions on safety measures or evacuation protocols. In an emergency event where time is of all, emergency alerts in your digital sign can trigger a response to keep your viewers safe.
Conclusion
First, think about how you want your digital signage screens to support your business. Choosing a digital signage content management system that supports your growth strategy while providing an easy-to-use interface helps teams work faster.
Also, ensure that you get excellent security when you work with a digital signage provider. Always, make sure that your CMS link to your screens, and thus must offer system troubleshooting and monitoring features. However, if you choose a digital signage CMS that supports your business with these priorities, your business will grow rapidly.
