1. Find out what the market wants
Doing market research is one of the best ways to make sure that your marketing money is well spent. In the building business, you need to know what’s out there and what people want. This can be as easy as going to building forums and reading posts from people looking for contractors. What are their needs, and how can you meet them?
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You can also think of words or phrases that people might use to find similar businesses or services. Use online tools like the keyword density checker on SEOBook or Google Trends to find out how many people in your area are looking for certain keywords.
2. Identify Your Target Audience
After you’ve done some market study, think about what kind of clients you’d like to work for. This can depend on a number of things, like whether you want to work with businesses or homes. Do you want to work on bigger or smaller projects? By figuring out who you want to reach, you can make your message more effective and spend your marketing money in a way that gets to the right people.
See Also : The Essentials of Digital Marketing for Contractors
The site manager just found out that he won a bid over another company.
3. Get to know who you’re up against
When people look for a service like yours, they probably look at the websites of other building companies in the area. So it would help if you looked at those sites too to see what they’re doing well. You might find ideas or images that you can use on your own site to make it stand out.
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Check out their website and blog to see how it compares to others. Are there ways you could make better content that would help them get more people or grow your own customer base? These questions can help you find ways to make your business stand out. They’ll also help you figure out how your potential customers use the websites and social media pages of your industry. This can be important information when you’re trying to come up with ways to attract new customers.
4. Pay attention to local SEO (Search Engine Optimization).
Search engine optimization, or SEO, is the process of improving a website so that it shows up in search results. There are two major kinds of SEO: global SEO and local SEO. Global SEO is all about optimizing your website for broad terms like “construction company,” while local SEO is all about optimizing your website for terms like “construction company [city name].”
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Making sure you do local SEO right is one of the most important things you can do for digital marketing for a building company. This means making sure your site is optimized for the city where you’re based (or the cities where you do business) and using focused keywords and landing pages for different cities/areas.
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5. Digital Content Marketing for Construction Businesses
Content marketing is one of the best ways for construction companies to get leads and raise awareness of their company. Because there are so many businesses in this field, it’s important for yours to stand out. One of the best ways to do this is to offer blog posts and other teaching tools on your company’s website that give prospects useful information about how to solve their problems. By making content, you’ll become known as an expert in the building industry and make it easier for people to find your business online when they need services like yours.
See Also : 8 Online Marketing Tactics for the Construction Industry
6. My Business on Google
Google My Business (GMB) is the place where people can find out about your business. It’s how people find you, find out about you, and decide if they want to give you money or not. If someone searches for “construction company near me,” they will first see a map at the top of their screen. What do you think that map will show? Your GMB page has your name, address, phone number, a link to your website, photos of your work, and reviews.
Two of the biggest building companies in the world are using social media to their advantage.
7. Use social media to help with digital marketing for construction companies
Using social media is another good way for construction companies to sell themselves online. Social media is very important if you want to connect with potential customers and build your brand. It also lets you talk about your company and how you work in a more casual, friendly way. It makes it easier for people to talk to you and remember who you are. You should be active on the key platforms where your audience spends a lot of time, like Facebook and LinkedIn. People will remember your company if you post regularly about new projects and business news.
8. Market with email
Email is a very useful tool for digital marketing for construction businesses, but you have to know how to use it well. You can try email marketing in the following ways:
Send newsletters to construction clients with stories about their successes, special offers, and other information that is relevant to their needs or hobbies.
See Also : Use Social Media Marketing to Grow Your Contractor
Use drip campaigns, which are automated emails, for prospects who have visited certain parts of your website. For example, if they looked at information about commercial work instead of residential work, you could send them an email with relevant information about the needs of commercial construction clients that they might want to have met by working with you.
The owner of a building company uses video ads to show off his buildings.
9. Take Advantage Of Video Marketing
Video marketing is promoting your business through online videos. You can use video to bring in new customers and keep the ones you already have interested in your business. The best way to market with videos is to add them to your other digital marketing tactics. Video can be used, for example, to show off new goods and services. Videos can also be used to tell people about sales and events. You can also use video to tell people about new jobs, new offices, and other news about your company. Using video to tell your story and build trust with your customers can help you build your brand.
Here are some tips for selling with videos:
Length: You can make many different kinds of movies, as long as they’re less than 30 seconds long. Keep in mind, though, that longer videos take longer to post. That means you can’t make your customers wait for new material.
Storyline: The story you tell in a movie can make or break it. Don’t just show off your goods and services; talk about your business’s culture and what makes it special.
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Audience: When making your films, think about who you’re making them for. Make sure that your story is interesting to the people you want to reach.
Tags: Use important tags in your videos to help people find them and find other videos that are similar.
10. If your website is mobile-friendly, it will help people find you online.
Many people’s first contact with a building company is through their phone. When they need to find a local contractor, they look online and usually click on the first few results. Many people only look at the first page of results when they use a search engine. If your website doesn’t work well on mobile devices, you could be losing out on good leads. With responsive design, your website will look good on any size screen.
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11. Use online reviews and ratings to your advantage
People look at reviews before buying something, even if it’s just a plumber in their neighborhood. If people say good things about your construction business, you can get more leads and build trust with potential customers. To show that you care about customer service, you should respond to bad reviews and offer answers to complaints. The best way to get more good reviews online is to ask happy customers to leave them.
12. Spend money on PPC ads
Pay-per-click (PPC) advertising is also a good way for building companies to use digital marketing. With pay-per-click (PPC) advertising, you can reach people who are looking for building companies like yours online. You can choose buzzwords that are related to your business and pay for ads that show up on search engine results pages or social media sites like Facebook and LinkedIn. PPC advertising brings suitable visitors to your website.
See Also : Contractors’ Use of Digital Marketing
13. Hold events and webinars in your area
Getting in touch with people directly is also a great way to reach them. By holding local events, you can find out directly from your target audience and the companies that build their buildings what they want from their buildings and the companies that build them. You can also host webinars, which are similar to in-person events but don’t require you to travel or give guests a place to meet.
Influencers could help construction businesses with their digital marketing campaigns.
14. Working with influencers is an important part of digital marketing for construction companies.
Influencer marketing is a good way to get your services in front of more people who might be interested in them. Work with an influencer who is excited about building their own house. Have them record the process through Instagram stories or YouTube videos so their followers can see what it’s like to go through this process with you as their builder.
15. Keep track of your progress and look at it so you can figure out what works best for you.
Monitoring and analyzing your internet marketing efforts is one of the best ways to grow your business. This approach for digital marketing for construction companies lets you figure out which channels work best so you can put your resources there. For example, if you find that advertising on social media brings in more leads than advertising on Google, you can put more money into social media advertising.
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To keep track of your growth and figure out how you’re doing, you need to set goals and figure out how to measure them. Then, make panels that show this information in a way that is easy to read. This way, you won’t have to spend time looking through files to find the information you need. Instead, you’ll be able to see it all at once.
