Every recruitment firm’s marketing plan needs to be centered on content. When created and used properly, it enables your company to raise brand awareness, forge connections with applicants and clients, and reduce marketing expenses.
What content marketing is and why it’s important for employment agencies to use it
You should incorporate seven different sorts of content marketing into your plan.
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Content marketing: What is it?
In order to attract, engage, and retain candidates and clients, content marketing in recruitment is a strategic approach that focuses on producing and distributing material that is valuable, consistent, and relevant to your audience.
You are creating content that teaches or offers genuine value to prospects in order to help them address any problems or pain points they may be having, as opposed to merely posting about the jobs you are hiring for or the services you provide.
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You may establish your authority in your industry and forge connections with your target audience by creating and sharing important, educational, and interesting content.
The secret is to provide material that is of a high standard, pertinent, and beneficial to the intended audience. By doing this, you can raise brand recognition, cultivate a devoted following, and eventually promote company expansion.
The value of content marketing for staffing firms
To reach potential candidates and clients with the correct information at the right time, recruitment businesses must employ a number of techniques and channels, from email marketing to social media.
You must develop personas for your ideal audiences so that you have a clear grasp of their needs, wants, and pain areas as well as the platforms they utilize to look for information. As a consequence, you’ll be able to create and distribute engaging content that speaks to them and helps you save time, money, and resources.
These personas can then be used to give you insights on relevant themes that you can employ for your content marketing.
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Here are seven different sorts of content you can use to improve recruitment marketing efforts and attract new clients and applicants.
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1. Blog entries
One of the most well-liked forms of content marketing for recruiting organizations is blogging since it allows you to show off your expertise in the industries you specialize in, show thought leadership, and provide applicants and clients advise.
When written by diverse personnel in your organization, such as the CEO, divisional heads, or the marketing manager, or when they “ghostwrite,” blog articles can be quite effective. This gives you the opportunity to share a variety of thoughts and perspectives from around the company.
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However, it is crucial that you publish (and update) blogs frequently – preferably, at least once every week. This will keep readers coming back to the blog part of your website and is also good for search engine optimization (SEO) since search engines will visit your site more frequently when you update it with new content.
Regarding SEO, it’s crucial to note that creating long-form articles will help your website rank higher on Google. Our definition of long-form at BlueSky is “a blog or article with a minimum word count of 800 to 1,000 words.” When deciding what content to display on the search engine, Google’s algorithm takes into account a number of ranking indicators, including the length of your blogs and their worth to your target audience.
2. Information graphics
Given that the human brain can process pictures 60,000 times quicker than text, infographics are a terrific method to illustrate complex data and figures in a way that is simple for readers to understand.
Even while detailed blog posts are beneficial for SEO, not everyone has the time or desire to read them. In order to effectively reach individuals with the right content, an infographic might be used. This might be included to a blog post or posted separately on social media as a means to offer further context. Combining content formats can increase audience engagement and provide them additional options for consuming your information.
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(3) Podcasts
With 10.5 million weekly listeners in the UK, podcast consumption has seen a significant growth, according to data from MIDAS (RAJAR’s audio study). And as a result, a lot of vendors and employment agencies are now creating their own podcasts in order to take advantage of this rising demand and fill their own niches.
Podcasts provide brands a voice that candidates and final hirers can connect with, helping to humanize them. They also assist businesses by giving them a special chance to give their opinions on the most recent business trends, recommendations, and insights into their corporate culture, all of which may be very helpful for promoting the firm as an employer of choice when hiring internally.
4. Video
Over the past few years, the recruiting sector has witnessed exponential rise in the use of video as content marketing.
There is a widespread notion that investing in the appropriate hardware and software or hiring a specialized production company requires a significant investment when it comes to video. That need not be the case, though.
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Recruitment professionals frequently use talking head videos to get in front of their target audiences on social media. In these films, a person speaks straight into the camera on their smartphone or laptop. Although they might not have the polished appearance of a professionally produced video, the authenticity is enhanced by their rawness, and you can trademark the films and add subtitles by using speech-to-text software like Zubtitle.
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5. Webinars
You can impart important knowledge to prospects or clients through webinars and online events while interacting with them in real-time.
They can be an effective strategy for increasing brand awareness, proving expertise, and generating leads. They are often used to give educational content such as best practices, industry trends, and career advice. They can be repurposed as on-demand videos after the live event and used as gated material to gather guests’ contact information.
6. Social networking
With more than 4.76 billion active users globally, social media is a fantastic way to communicate with prospective customers and candidates.
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There are a ton of social media channel choices, and which ones you should concentrate on will depend on the industry you’re recruiting in (this is where your personas come in). The type of material you should post will then be determined by your objectives for each social media site, whether those objectives are:
Industry news Employment advice
examples of your clients’ successes
your blog posts’ advice
Videos of talking heads
Webinar excerpts
merely to provide a few instances.
However, publishing isn’t the only approach to position your business as an industry thought leader. Social media is a two-way conversation, so it’s critical to actively engage with your followers by answering their questions, responding to their comments, and thanking them for their support. You should also actively engage with influencers in your industry by leaving comments on their posts and joining the conversation.
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8. eBooks
Whitepapers, reports, and other long-form content like eBooks (or eBooks, if you prefer) provide you the chance to fully go into a subject and demonstrate exactly how knowledgeable you are.
They can be utilized to offer insights on, among other things, career development, best practices, and industry trends.
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In order to download them, readers must first submit their contact information, which is fantastic for tracking. They may also be gated and used as lead magnets.
These are just a handful of the numerous content marketing strategies that recruitment agencies can use to increase the number of candidates and clients they attract.
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Are you prepared to advance the content marketing for your staffing agency? Work with BlueSky PR at that point. You can get assistance from our team of knowledgeable content marketers in developing engaging content that draws in your target audience and produces results.
We have the skills and experience to produce content that connects with your audience and establishes your agency as a thought leader in your field, from blog articles and social media updates to case studies and whitepapers. Whether you want to increase brand recognition, create leads, or encourage conversions, we’ll help you make the most of your content marketing efforts with our strategic approach.
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Therefore, get in touch with us right away to find out more about how we can support you if you want to draw in more clients, prospects, and top talent to your recruiting agency. Let’s collaborate to accomplish your content marketing objectives and grow your company.
