While looking forward to launch a new website for your business in Philadelphia, the first question you might face is whether you must go with a custom design or a pre-made template. Though both options have their own advantages, the right choice ultimately depends on your budget and goals. We are a leading WordPress design company in Philadelphia helping local businesses across industries to evaluate these options and build websites for long-term success. Here are a few pointers that will help you make your decision.
Understanding Template-Based WordPress Websites
Also known as themes, templates refer to pre-designed website layouts, which can be easily customized with your brand colors, images, and content. WordPress provides thousands of templates and most of them are free or affordable.
Pros of Templates
Templates are known for their faster launch time. As the design framework is already built and available to you, you can design and run your site quickly. As templates are cost effective, they are the perfect option for start-ups or small businesses that have to work with limited budgets. Since many templates feature drag-and-drop builders, they are user-friendly and easy to manage.
Cons of Templates
Though you can change colors, fonts, and layout blocks, templates accommodate limited options for customization. Therefore, while working with templates, often you might find it hard to match your brand’s identity. Also, your website might look similar to others using the same theme. As some templates might come loaded with unnecessary code, it can slow down your site and impact SEO.
The Power of Custom WordPress Design
A custom WordPress website is either built from scratch or modified heavily in a way reflecting your specific business needs and branding. This approach is the ideal option for companies that want a distinct digital presence or expect some advanced functionality.
Pros of Custom Design
Since a custom design option lets you design your site exclusively for your business, your site is most likely to look unique. Since custom sites are built to grow with your business, it is possible to tailor them with useful features like booking systems, portals, or custom forms. Further, their clean and efficient code ensures better loading times and stronger SEO performance.
Cons of Custom Design
As custom sites require more development time, they demand a higher upfront investment. If the site is complex, you must be prepared for a longer wait before launch.
So, What’s Right for Your Philly Business?
For start-ups and solo entrepreneurs looking to get online quickly, a high-quality template may be sufficient to get started. However, if your business needs a strong digital presence in the competitive market like Philadelphia, you will need to invest in a custom website to get the edge you need.
Take Away
Choosing between a template and a custom design is not just about the budget involved in it; it is about aligning your website with your brand and business objectives. If you are not sure about which direction to take, the right way out is to connect with a trusted WordPress design company in Philadelphia.
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