It is completely accepted that whether your business is fully online or entirely focused on “in-person” sales you need to have a website, and if you are going to have a business website you are involved in eCommerce to some degree. It is also generally accepted that there is no point whatsoever in having a website that nobody ever sees and so investing in eCommerce SEO is important. But a Blog? Surely Blogging died in the twenty tens? Actually, no. As a leading eCommerce SEO agency we thought it might be a good idea to explain why Blogging is still important to eCommerce SEO success – and many other things too:
Table of Contents
Establish your business a trusted expert source
Sites that generate trust amongst users tend to perform well in internet search, and a blog is an opportunity to establish a strong online reputation. Regular blog posts not only give users a reason to revisit your site, they allow you to deliver good information that your target demographic will value and demonstrate that your business has the expertise and in-depth knowledge they are looking for. At the same time you can deliver sales information and promote your goods and services.
Engage your customers
A website that customers only visit when they need to make a purchase is a lost opportunity. A blog gives you the ability to engage with both new and regular customers in a sustained manner. It is an opportunity to tell stories of customers who are happy with your goods and services, to display your expertise and to highlight the things that make your products unique or superior. A blog can be a platform for photo and video content, even a place to begin conversations with your customers. This generates organic traffic which, amongst other benefits attracts the attention of online search.
Make announcements
Improve conversion rates
Good eCommerce SEO will draw potential customers to your website and an effective blog will help turn those potential customers into actual customers. Engaging, credible blog posts make it easier for customers to related to and have confidence in your business. This in turn makes them more likely to complete that purchase – and to come back as a repeat customer in the future.
Building community and loyalty
Encouraging repeat custom is easier when you have generated customer loyalty based on a sense of community. An effective blog with comments enabled can help you to do that, and at a time when social media is becoming more fragmented and problematic an on site blog remains firmly under your control, enabling you to remove spam and remove inappropriate comments before they go live.
A cost effective marketing and SEO resource
A blog is an incredibly effective tool for both SEO and marketing. Regular posting allows you to generate organic traffic, something that can be enhanced further by embedding the most relevant keywords into the text. Once created posts can sit on your website and may remain relevant for years, meaning the time and effort you invest in each post delivers an incredibly long lasting return. This is why, when they consider SEO packages UK businesses would be well advised to incorporate blogs into their SEO mix.
