Pea Protein Market – United States

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 4.73% (2024-2032)

The United States pea protein market is experiencing robust growth, driven by several key factors, including the rising demand for plant-based proteins, increased consumer awareness of health and sustainability, and advancements in food technology. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 4.73% from 2024 to 2032.

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United States Pea Protein Industry Trends and Drivers:

• Growing Popularity of Plant-Based Diets:

• Increasing number of consumers seeking vegetarian or vegan alternatives to animal proteins.
• Pea protein, derived from yellow peas, is a popular choice due to its high protein content and excellent amino acid profile.
• Hypoallergenic properties make pea protein suitable for a wide range of dietary preferences and restrictions.
• Rise in lifestyle diseases such as obesity, diabetes, and cardiovascular conditions propel consumers towards healthier, plant-based protein sources.
• Perceived as lower in saturated fats and cholesterol compared to animal proteins.
• Food manufacturers incorporate pea protein into products like meat substitutes, dairy alternatives, protein bars, and beverages to meet demand for nutritious and sustainable food options.
• Heightened Focus on Sustainability and Environmental Concerns:

• Consumers increasingly conscious of the environmental impact of their food choices.
• Preference for plant-based proteins with a lower carbon footprint and fewer natural resource requirements compared to traditional animal agriculture.
• Pea protein production involves lower greenhouse gas emissions, reduced water usage, and less land degradation.
• Aligns with broader trend towards sustainable consumption and eco-friendly products.
• Food industry invests in research and development to enhance taste, texture, and nutritional profile of pea protein products.
• Technological advancements enable production of pea protein isolates and concentrates that mimic sensory and functional properties of animal proteins, appealing to mainstream consumers.
• Support from Retailers and Food Service Providers:

• Strong support from retailers and food service providers responding to growing consumer demand for plant-based proteins.
• Major grocery chains and restaurant brands expand plant-based product lines, featuring pea protein-based items.
• Strategic partnerships and collaborations between pea protein manufacturers and food companies drive innovation and expand product availability.
• Collaborations with major food brands help co-develop new products catering to specific dietary needs and preferences.
• Increasing availability and visibility of pea protein products in retail and food service channels drive consumer adoption and market growth.

Conclusion

• The U.S. pea protein market is driven by the popularity of plant-based diets, sustainability concerns, and strong support from the food industry. Key drivers include health benefits, environmental impact, and technological advancements enhancing product appeal. Retailer and food service provider support, along with strategic collaborations, further contribute to market growth.

United States Pea Protein Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States Pea Protein market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Product Type Insights:

• Isolates 
• Concentrates
• Textured

Application Insights:

• Dietary Supplements
• Bakery Products
• Meat Substitutes
• Beverages
• Others

End User Insights:

• Retail
• Institutional

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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