The latest report by IMARC Group, titled “Augmented Reality in Healthcare Market Report by Product (AR Displays, AR Sensors, AR Input Devices, AR Semiconductor Components, and Others), Technology (Head Mounted Devices, Handheld Devices), End User (Hospitals and Clinics, Research Laboratories, and Others), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the augmented reality in healthcare industry.
How big is the AR in the healthcare market?
The global augmented reality (AR) in healthcare market size reached US$ 1,977.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 10,025.4 Million by 2032, exhibiting a growth rate (CAGR) of 19.77% during 2024-2032.
Factors Driving Growth in the Augmented Reality in Healthcare Industry:
- Increased Demand for Advanced Surgical Procedures:
The expanding demand for advanced surgical procedures is propelling the utilization of augmented reality (AR) technology, offering surgeons and healthcare professionals unprecedented precision and efficiency during operations. AR facilitates more detailed visualizations of patient anatomy, enabling minimally invasive procedures with greater accuracy. Its integration into surgical training programs provides an interactive learning environment for medical students and professionals, enhancing the learning curve and surgical expertise in the healthcare sector.
- Expansion of Remote Healthcare Services:
The widespread expansion of remote healthcare services and the shift towards telehealth are positively impacting the market growth. AR enables remote consultations and diagnostics, providing patients with real-time guidance and support from healthcare professionals, bridging the accessibility gap and offering practical solutions to healthcare delivery challenges.
- Rapid Technological Advancements:
Continuous developments in AR technology, including hardware improvements like AR glasses and enhanced software capabilities, are driving growth in the industry. Additionally, the integration of artificial intelligence (AI) algorithms to analyze medical data and the development of innovative healthcare applications, such as virtual nurses and AI-driven diagnostic tools, are optimizing patient outcomes and healthcare resource utilization.
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Key Players in the Augmented Reality in Healthcare Industry:
- AccuVein Inc.
- Atheer Inc.
- Augmedics
- CAE Inc.
Google LLC - Koninklijke Philips N.V.
- Magic Leap Inc.
- Medical Realities Ltd.
- Microsoft Corporation
- Mindmaze
- Orca Health Inc.
- Siemens AG
- Wikitude GmbH (Qualcomm Technologies Inc.)
Augmented Reality in Healthcare Market Report Segmentation:
By Product:
- AR Displays
- AR Sensors
- AR Input Devices
- AR Semiconductor Components
- Others
On the basis of product, the market has been classified into AR displays, AR sensors, AR input devices, AR semiconductor components, and others.
By Technology:
- Head Mounted Devices
- Handheld Devices
Based on the technology, the market has been bifurcated into head mounted devices and handheld devices.
By End User:
- Hospitals and Clinics
- Research Laboratories
- Others
On the basis of end user, the market has been divided into hospitals and clinics, research laboratories, and others.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Region-wise, the market has been segmented into North America (United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
Global Augmented Reality in Healthcare Market Trends:
The growing application of AR technology in mental health and cognitive therapy, its integration with wearable technology for personalized mental health monitoring, and the development of AR-assisted rehabilitation and physical therapy programs are key factors fueling the market growth. These applications create controlled, immersive environments and engaging exercises, enhancing patient experiences and driving innovation in the industry.
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