The latest report by IMARC Group, titled “Sleepwear Market Report by Product Type (Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set), Material (Cotton, Wool, Silk, and Others), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Discount Stores, and Others), End User (Men, Women, Kids), and Region 2024-2032“, The global sleepwear market size reached US$ 13.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.
Sleepwear, also known as nightwear or pajamas, encompasses a range of clothing designed primarily for comfortable and restful sleep. These garments are an essential part of everyone’s wardrobe, providing the perfect attire for bedtime. It is typically made from soft, breathable materials such as cotton, silk, satin, or blends of these fabrics, ensuring that individuals can relax and unwind in style and comfort. It also includes various styles, such as pajama sets, nightgowns, sleep shirts, and sleep shorts, catering to diverse preferences and seasons. In addition, it is available in wide array of designs, colors, and patterns to suit individual tastes.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/sleepwear-market/requestsample
Sleepwear Market Trends and Drivers:
The global sleepwear market is experiencing dynamic growth, driven by several key factors and emerging trends. In recent years, consumers have become increasingly conscious of the materials used in their clothing. As a result, the demand for sleepwear made from sustainable and eco-friendly fabrics has surged. Companies that prioritize materials like organic cotton, bamboo, and recycled fibers are gaining a competitive edge. Moreover, the digital age has transformed the way consumers shop for sleepwear. E-commerce platforms and online retailers have seen significant growth in this sector. Businesses that invest in user-friendly websites, seamless online shopping experiences, and digital marketing strategies are well-positioned to tap into this expanding market. Besides, the convenience of online shopping has contributed to the globalization of sleepwear brands. Additionally, the importance of sleep in overall health and wellness is gaining widespread recognition. Sleepwear that promotes better sleep quality through features like moisture-wicking, temperature regulation, and ergonomic designs is in high demand. Furthermore, the sleepwear market is embracing diversity and inclusivity in size, gender, and cultural representation. Brands that offer a wide range of sizes and gender-inclusive options are resonating with a broader audience. Inclusivity also extends to cultural preferences, with sleepwear reflecting diverse traditions and aesthetics. On account of these factors, the market is expected to witness positive growth in coming years.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Top Wear
- Bottom Wear
- Night Dresses and Gowns
- Sleepwear Set
Breakup by Material:
- Cotton
- Wool
- Silk
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Discount Stores
- Others
Breakup by End User:
- Men
- Women
- Kids
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- AEO Management Co.
- Calvin Klein Inc. (PVH Corp.)
- Hanesbrands Inc.
- Hanky Panky Ltd.
- Harrods Limited
- Jockey International Inc.
- Marks and Spencer Group plc
- Nasty Gal Inc. (Boohoo Group plc)
- Saks Fifth Avenue (Hudson’s Bay Company)
- Selfridges & Co.
- Under Armour Inc.
- Victoria’s Secret (L Brands)
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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