IMARC Group, a leading market research company, has recently releases report titled “Europe E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032” The Europe e-commerce market size is projected to exhibit a growth rate (CAGR) of 8.4% during 2024-2032.
The growing online shopping activities among the masses, rising availability of various essential services, such as plumbing, cleaning, gardening, and repairing online, and increasing evolution of digital payments and the proliferation of mobile wallets represent some of the key factors driving the market.
About E-Commerce?
Electronic commerce (e-commerce) refers to the buying and selling of goods and services over the internet. It enables transactions between consumers and businesses and between different businesses through digital platforms. E-commerce encompasses various activities, including online retail, digital payments, online auctions, and internet banking. It eliminates geographical boundaries, which allows consumers and businesses to interact in a virtual marketplace. It is performed through various business models that include business-to-customer (B2C), business-to-business (B2B), customer-to-business (C2B), and customer-to-customer (C2C).
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Europe E-commerce Market Trends:
The increasing preferences for online shopping due to the easy accessibility of high-speed internet connection and a considerable reliance on laptops, tablets, and smartphones represent one of the primary factors driving the demand for e-commerce in Europe. Moreover, the rising awareness among individuals about the benefits of shopping from e-commerce is favoring the growth of the market in the region. In addition, the integration of artificial intelligence (AI) enabled chatbots, voice assistants, and augmented and virtual reality (AR/VR) in e-commerce portals for optimizing the user experience and predicting customer behavior for targeted promotional activities is contributing to the market growth in the region. Apart from this, the advent of private-label and direct-to-consumer-based business models enables organizations to collect and use consumer data and deliver personalized products and experiences is bolstering the market growth in the region.
Europe E-Commerce Market Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Home Appliances
- Apparel, Footwear, and Accessories
- Books
- Cosmetics
- Groceries
- Others
Transaction Insights:
- Business-to-Consumer
- Business-to-Business
- Consumer-to-Consumer
- Others
Country Insights:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Key highlights of the report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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