Why you should be marketing your practice
Use of mobile devices is growing. About 5.22 billion people around the world have cell phones, which they use to find companies. Just from Google searches, 1.5 billion people visit businesses every month.
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Digital marketing for chiropractors brings these people to your business. The American Psychological Association says that 84% of people have had feelings linked to stress in the last year. Stress and long hours at work can cause neck pain, back pain, headaches, and other problems that a chiropractor can help with. With good promotion, these people will be able to find your office and get in touch.
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How to sell your business
All sizes of practises can find affordable ways to sell themselves. If you’re just starting out, focus on marketing platforms that get people to know about your business. If you have been in business for a while, start with tools that help you build stronger ties with your clients. You can use the following tools to help with your digital marketing.
Optimization for search engines (SEO)
SEO helps your practise show up better in search results. First, do some study on keywords. Think of some words and sentences that clients might use to find your practise using a search engine. This could be “chiropractor near me” or “walk-in chiropractor.”
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Look at the websites of your competitors and write down words and sentences that show up often. You can look for different words on these sites by pressing Control+F on a PC or Command+F on a Mac. Use your study to improve the SEO of your website.
Marketing for search engines (SEM)
Paying for it is another way to get your site to the top of search engines. Google, Yahoo, and Bing all have pay-per-click (PPC) ads that can put your business at the top of search results. You’ll only pay for the clicks you get, and you can choose how much you want to spend. Your ad will show up at the top of the search results.
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The results of a Google search for “walk in chiropractor”
When you search for “walk in chiropractor,” four paid results come up. Use the labels (the blue text) and meta descriptions (the black text below) to help people find their way around your site. Two of these practises chose to highlight their special prices, while the other chose to emphasise their knowledge.
Email Marketing
Once you’ve built up your business, it’s important to stay in touch with your current clients. Good relationships help you build your reputation and make it more likely that people will send you business.
Add a contact form to your website so that people can send you their email addresses. Their contact information is probably on the form they filled out when they first came in. Add a box to this form where they can enter their email address to sign up to hear from you. Then, use email marketing to keep them interested by sending them newsletters, promotions, and other messages every month.
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Social media
By posting useful information on social media, you can connect with current and future customers. Make posts that are interesting to your customers and use hashtags to get your words seen more online.
The page on Facebook for The Joint Chiropractic
The Joint Chiropractic’s page has a wide range of information, from the benefits of regular visits to tips on how to stay healthy in general. Change up what you post on your Facebook page to keep people interested.
8 tips for marketing for chiropractors
Now that you know about some of the digital tools out there, here are some tips on how chiropractors can sell themselves.
- Automated email messages
You don’t have to spend hours writing your clients personalised follow-up emails. Set up a list of emails that will be sent automatically in different scenarios. People who sign up for your newsletter can get a welcome message, a reminder about a meeting, or even a “happy birthday” message.
This is easy to do with the help of email themes from Constant Contact.
- Social media ads
Sponsored posts on Facebook, Instagram, and Twitter are a great way to take engagement to the next level with social media ads. You can put paid posts in the feeds of people who might be interested in your services by using social media.
Use the Facebook account for your business to handle your ads. Choose a format, like a picture, a movie, or a carousel of several images, and decide who you want to reach. Make your ad next. Once it’s done, you can use the analytics panel to see how many people went to your site after clicking on the link.
- Retargeting messages
Potential customers will sometimes go to your website, start to book a meeting, and then leave. You can get them back to your website by sending them retargeting texts. You can ask, “Are you still interested in making an appointment?”This message should have a link that takes people to your scheduling tool.
- Put an image on your site.
Adding a pixel to your site is another way to get information about people who visit it. A pixel is a piece of code that lets you find out what people are doing on your website while they are there. It helps you learn more about the people you want to reach, so you can get your ads in front of the right people.
- Content made by users
When you post good material, people are more likely to share it. You can make it easier for people to share your blog posts, videos, and photos by putting hashtags in the description. People may also quote your article or blog post in their own posts and link back to your site, letting their customers know about you.
Ask care professionals who work close to each other to write blog posts together.
- Client reviews
People often read reviews and scores when they are looking for a new health care provider. Ask people to rate and review your practise by emailing your email list. Ask your customers to leave reviews on Google, Yelp, social media, and other sites. Client reviews also help your SEO, which means that more people will find your website.
- Improve your site.
Change your website to make it SEO-friendly and mobile-friendly. Many people who might hire care providers in your area use their smartphones and other mobile devices to do research. If your website is hard to use on these devices, you could lose business to a rival whose website is easier to use.
Start by using automatic tools you can find online to do an SEO audit of your site. Take note of the changes that should be made and add them to your text. Next, look at the layout of your site and make sure it’s easy to use. If you’re not sure, have a friend or family member look at your site on their phone.
- Start a marketing programme
Word of mouth is still one of the best ways to get the word out, even in a world where most things are done online. Start a programme to get your current clients to send you new ones. Give them a discount or something else as a reward for each good referral they make. You can use the discount after the first appointment of the patient you suggested.
How to start off
Marketing does not have to be hard for chiropractors. There are a lot of computer tools you can use. Start by building your website. It’s your main way to sell your business, so make sure it looks good and is easy to use.
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Once your website is easy to find and has been improved, you can start marketing at your own pace. Add a contact form to your home page and use it to get email addresses. Digital marketing will help you get more new leads and grow your business, but it might take some time to figure out.
