MARKET OVERVIEW
The India home textile market size was valued at USD 4.51 Billion in 2025 and is projected to reach USD 6.78 Billion by 2034, growing at a compound annual growth rate of 4.65% from 2026-2034. Growth is driven by rising disposable incomes, urbanization, and changing consumer preferences for home décor, with key segments such as bed linens, curtains, cushions, and towels gaining traction from domestic and international brands. The report offers a comprehensive analysis of the industry, including India home textile market share, growth, trends, and regional insights.
STUDY ASSUMPTION YEARS
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
INDIA HOME TEXTILE MARKET KEY TAKEAWAYS
- Current Market Size: USD 4.51 Billion in 2025
- CAGR: 4.65% during 2026-2034
- Forecast Period: 2026-2034
- The market is fueled by increasing disposable incomes and rapid urbanization.
- Consumer preferences are shifting towards home décor products such as bed linens, curtains, cushions, and towels.
- Domestic and international brands are capitalizing on the growing demand.
- The market sees rising traction for sustainable and organic home textiles.
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MARKET TRENDS
- Rising Demand for Functional and Performance-Based Home Textiles: Consumers increasingly prefer home textiles offering stain resistance, temperature regulation, antimicrobial properties, and easy maintenance, especially in bedding, towels, and upholstery segments.
- Growing Influence of Sustainable and Ethical Sourcing Narratives: Brands are highlighting organic cotton, eco-certified dyes, water-efficient processing, and ethical sourcing to appeal to environmentally conscious and socially aware consumers.
- Popularity of Mix-and-Match and Modular Home Styling Concepts: Consumers favor modular, mix-and-match textile collections allowing seasonal refreshes, color coordination, and flexible styling without full home redecorations.
- Increasing Demand for Hotel-Grade and Luxury Comfort Products: Premium mattresses covers, high-thread-count bedsheets, and plush towels inspired by hotel experiences are gaining traction among urban households.
- Rising Adoption of Vernacular Marketing and Regional Design Themes: Brands increasingly use regional motifs, local language marketing, and culturally inspired patterns to deepen emotional connection and expand non-metro reach.
MARKET GROWTH FACTORS
- Expansion of Urban Housing and Real Estate Development: Continuous growth in apartments, gated communities, and residential projects is driving sustained demand for home textile products nationwide.
- Rising Home Improvement and Lifestyle Spending: Increased time spent at home is encouraging consumers to invest in comfort, aesthetics, and regular home textile upgrades.
- Strong Export Demand Supporting Domestic Manufacturing Scale: India’s export strength in cotton-based home textiles supports scale efficiencies, innovation, and domestic product availability.
- Growth of Organized Retail and Brand-Led Distribution: Expansion of branded outlets, modern trade, and online platforms is improving product accessibility and consumer trust.
- Rising Disposable Income and Aspiration for Premium Living: Higher income levels are enabling consumers to upgrade from basic textiles to branded and premium home furnishing solutions.
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MARKET SEGMENTATION
Product Insights:
- Bed Linen
- Bath Linen
- Kitchen Linen
- Upholstery
- Floor Covering
Bed linen dominates with a market share of 41.05% of the total India home textile market in 2025.
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
Specialty stores lead with a share of 37.16% of the total India home textile market in 2025.
REGIONAL INSIGHTS
The report provides analysis across North India, South India, East India, and West India. Specific statistics regarding dominant regional markets or market shares are not provided in the source.
North India exhibits a clear dominance with a 30% share of the total India home textile market in 2025.
Summary: The India home textile market encompasses all major regions—including North, South, East, and West India—with no single dominant region specified in available data.
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RECENT DEVELOPMENTS & NEWS
In July 2024, Live Linen launched a new collection of bed linen featuring bed sheets, duvet cover sets, and hand-quilted quilts, blending craftsmanship with innovation for enhanced luxury and comfort. In January 2025, Jaipur Rugs opened its first store in Raipur, expanding its presence in Chhattisgarh and increasing its total store count to 19, including flagship stores in Milan, Dubai, London, and Singapore.
KEY PLAYERS
- Malako
- Alok Industries
- Live Linen
- Jaipur Rugs
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