Magento is an exceptionally robust, open-source eCommerce platform, and in many ways, perhaps one of the best ones in the industry.
But “doing SEO” for it is as difficult as the platform itself is capable. This is why so many merchants tend to work with specialists for Magento SEO services.
But we need to walk before we can run. Let’s clear some of this up.
Table of Contents
Why Magento Is a Popular Platform in the First Place
First let’s look at why Magento is a popular eCommerce platform to begin with.
Being open-source, none of the elements are hidden. Magento has a free version, unlike SaaS platforms like Shopify and BigCommerce that are subscription-based.
Because it is open-source and not templated, there is basically nothing you can’t do with it. In terms of design and development flexibility, it is the best platform out there.
Also, since the hierarchy of the platform is centered around eCommerce, it is perfect for merchants that sell online.
Why Is Doing Magento SEO Difficult?
All of the things mentioned here that make Magento a great platform for eCommerce also tend to make it difficult for SEO.
Since it is not hosted, you need to host the platform yourself. This can be very expensive if you run your own datacenter, although it’s not cheap if you outsource, either.
But more importantly, since you’re responsible for hosting your Magento store, there are speed and security issues that could become a concern with SEO. Moreover, if you miss a patch or an update to the platform, your speed and security could tank overnight which will not be good for your search engine rankings.
Other more basic elements of search engine optimization like schema markup and making sure that the website is configured properly so as not to drown the crawl budget, are also important.
Making on-page optimizations for your SEO strategy, though not necessarily difficult in the simplest sense, becomes burdensome whenever you need to make any changes more basic than the addition of keywords to page titles.
Moreover, managing the website, even basic things like adding category or product pages without screwing up your navigation, can become burdensome. Technical issues can also impact your online visibility and user experience and can be hard to troubleshoot.
All in all, the main reason that it’s so difficult to optimize for SEO is that making basic changes to a Magento website is not easy. If your eCommerce business uses it, you should seriously consider investing in a full-time Magento developer and a marketing expert who together can help ensure the website is positioned effectively for success.
Do You Even Still Need Magento SEO Services in 2025?
If you still want to make money, the short answer is yes. While you might be thinking ChatGPT has taken over, Google still gets more searches per day than there are people on the planet, and at the current time, no one is buying anything through answer engines yet; that all goes through search engines (and some other digital channels, like social media). SEO is critical, even today.
Finding (and Working with) a Magento SEO Services Provider
Ultimately, everything mentioned in this article is cumulatively why some eCommerce merchants who are built on this platform choose to work with a Magento SEO services provider.
Besides that, Google still drives the lion’s share of eCommerce traffic, and SEO, even in 2025, produces the highest average ROI of all digital marketing channels. You just need to find the best provider.
That brings you to the search results. Look for things like “Magento SEO services,” “Magento SEO experts,” or just “Magento SEO.”
Find a few other keywords like these, pick a few entries from the tops of the search engine results pages, and make some calls. That’s the best place to find your SEO experts anyway.
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