As time moves on, there is less and less of a difference between effective SEO and content marketing. It’s gotten so bad that some eCommerce entrepreneurs now view SEO as they did ten or more years ago.
Which is decidedly negative. It’s like we’ve entered a new era in which all eCommerce SEO services providers are seen as snake oil salesmen and that SEO is little more than the keyword stuffing witchcraft it was a decade past.
But that’s not the case, especially as the lines between SEO strategies and content marketing blur. There’s just one critical caveat – of which, if you’re aware, SEO services may absolutely still be worth it even in 2025.
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Tech SEO and On-Page Optimizations? Anyone Can Do That
The main reason for the saltiness has to do with the fact that most conventional SEO optimizations are items that basically anyone can make to an online store.
Consider on-page optimizations like meta data and URL slugs, or tech SEO updates like sweeping a website for speed and security. These are things that any website admin can (and should) be able to do, which will offer most websites a meager boost (though a boost nonetheless) in the search engine results pages.
And links? Forget about that. The vast majority of eCommerce SEO services providers that sell links are selling garbage. Let alone the fact that Google has stated outright that selling links is verboten.
Either way, any website admin that deserves the right to hold that office should be able to make the basic optimizations needed to bring a website more visibility.
This, effectively, leaves only copy, which is quickly becoming the only ranking signal that matters.
What the Best eCommerce SEO Services Providers Offer
Google has consistently prioritized the user experience when it’s weighing what to do with SEO rankings.
Much of this comes down to the quality of copy used on a website. It’s copy, not the keyword density, and not the structure of a page, that predominantly answers Google’s question: “is this page an authority for the search query?” The other things are ancillary. Google may use them but they take a backseat to quality copy.
Again, the lines between SEO and content marketing are becoming increasingly difficult to discern. To write with authority, a copywriter must be very familiar with the subject matter of an industry and must know it well enough to communicate useful information not only in a comprehensive but in a digestible manner. This is the most effective way to optimize a website.
As this shift continues, Google will lean more and more heavily on the value that the copy of a page experience offers users, and will award the highest rankings to those pages and posts that convey real expertise and authority – not properly formatted headlines and keyword-optimized blurbs (though those SEO efforts can and do help).
Either way, the point is that when you hire a qualified eCommerce SEO services provider, make sure you hire one that has experienced, in-house copywriting staff, and that they are willing to become personally familiar with your business model. They are going to need to do that very thing in order to write authoritatively and bring you increases in rankings.
Either Hire an eCommerce SEO Services or Hire a Copywriter Who Knows How to Do Keyword Research
All of this is to suggest that if you hire an eCommerce SEO services provider that recognizes this truth and is prepared to provide you with quality copy, you’re hiring a good one. If you can’t afford that or still don’t trust the process (which in a way is fine) at the very least hire a copywriter to do content marketing and SEO and expect to make that person a core member of your marketing team. In the near future, content marketing will be one of the best ways to get organic traffic, even more than search engine optimization.
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