Far and away, the single most important ranking factor that generates organic visibility for eCommerce websites is optimized copy. Here’s how an eCommerce SEO company will use copy for that very purpose.
Table of Contents
Through Backlinks
One of the manners in which eCommerce SEO companies can use copy to generate higher organic visibility is by writing guest posts to high domain-authority websites, posting them there, and sowing a link to your website in the post.
While any backlink from a creditable source can be valuable for referral traffic and SEO, typically, the SEO company will use a viable target keyword as the anchor text in that target copy. This will alert search engines that your domain (or a target page on it) is an authority for that keyword.
On Product and Category Pages
Optimized copy for key product and category pages is one of the more effective ways that eCommerce SEO companies can increase visibility for target keywords.
Typically, what an eCommerce SEO services provider will do is remove duplicate copy and either replace or refresh existing copy with target keywords with commercial or transactional intent while answering a few high-value questions.
Usually, the copy produced for product and category pages for digital marketing purposes will be slightly shorter in scope than full-length CMS or blog page copy, and is designed not just to answer basic questions but to encourage conversions.
What happens then is that when search engine spiders crawl those optimized pages, they see the keywords and search queries answered and respect them as authorities. This causes a net increase in search engine rankings, especially for the keywords targeted per the eCommerce SEO strategy.
Through CMS Pages Like Blogs
This is the most effective way in which eCommerce SEO companies can improve the organic visibility of a website.
What they will do is perform keyword research to see what sorts of keywords have the right intent for SEO efforts (typically commercial and transactional). An eCommerce SEO expert will then look up trending topics and queries related to those keywords.
Then, they will draft a post, either in the form of a long-form blog or a CMS page like a FAQs page, then structure it according to SEO best practices, with queries and search terms in the title, headers, body copy, and within internal links.
By answering a variety of questions related to those target keywords, and linking off to key target pages for other select keywords, the SEO expert drafting and posting the page will increase the density of information related to that keyword (or keywords) and the target vertical.
When Google or other search engines crawl the page, they will see that page as an authority on the target keyword, longer queries containing it, or to other keywords that are relevant to it.
Slowly, that page will generate more visibility in the organic search engine results pages (SERPs). As time goes by, if the post is useful among its target audience, its rankings will continue to increase. This will increase the overall authority of the page, and perhaps the authority of the entire domain.
It will also increase the likelihood that Google will index that website for related keywords, as well as the pages for which there are internal links in the original post, generating higher overall organic traffic and a better user experience.
Hire an eCommerce SEO Company Today
These are the three main ways in which eCommerce SEO companies (and skilled copywriters) generate higher organic visibility for their clients. For anyone reading this that thinks their website could use a refresh that will generate more traffic and sales, get in touch with an experienced eCommerce SEO company that offers services in your industry and get the ball rolling today.
For more information about Bigcommerce Designers and WooCommerce SEO Service Please visit: 1Digital Agency.
