Anyone involved in the daily operations and administration of an eCommerce website knows two things. Time is money and a million and one things can go wrong at any time.
When any of those things does go wrong. That’s where the dollars start to tick away. Every second an online business website is down and not collecting sales that’s money off the table.
If that weren’t bad enough, websites that crash frequently or can’t handle web traffic and suffer slow speeds or response times will see their SEO scores and rankings erode.
Worse than this, slow websites and those that are unreliable or not responsive will incur a terrible customer experience (or user experience, UX), which will cost sales, or worse.
These – and others – are reasons that hiring an eCommerce website support specialist saves your online store money, it doesn’t cost you money.
Conventionally, we’re trained to look at expenses as line items that should be cut anywhere possible. The more effectively you can cut costs, the better you’ll be able to improve profitability.
So why would you want to hire an eCommerce website support specialist when technically it will cost you more money?
The reason is because that technicality is misleading. While web support will technically and categorically incur a cost, really what it’s doing is saving you money.
eCommerce Website Support and the Bottom Line
Let’s do a thought experiment. Let’s say your website does $10,000 per day in sales. Now let’s say that it costs $3,000 a month to keep a support specialist on retainer.
Now let’s say your website hasn’t ever crashed before. It wouldn’t make sense to put out $3,000 a month for a retainer.
But, assuming your website does $1,000 per hour through the 10 busiest hours of the day, if you’re down for a 3 hour window during that period of time, and the support specialist could turn that around, quickly, it just paid for itself.
That’s just one instance. If you miss two days per year, and are theoretically out $20,000, you just paid the cost of that retainer through almost the entire year.
But that’s just looking at it from a stance of lost sales as a result of downtime, which is reactive rather than proactive.
But the thing about eCommerce website support is that it can help you improve your website’s user experience and customer support in order to improve conversions.
Website specialists can take a closer look at your website to see where and how it could be improved to offer great customer service, encouraging more conversions and greater profitability.
This is called CRO, or conversion rate optimization, which is the process of eliminating barriers to conversions in online retail.
So working with that eCommerce website support specialist can help you improve your website for conversions. Let’s say then they can boost your website’s sales to $10,100 per day.
Simple math suggests that through a 30-day month, your website would generate $3,000 more in sales.
A little more simple math would then suggest that within a single month that website support team would have paid for itself.
This is high-level stuff here, but all the same, it makes a strong case for having an eCommerce website support specialist on hand.
Hiring an eCommerce Website Support Specialist
If you’re in the market for an eCommerce website support specialist, start your search sooner rather than later. After you’ve experienced a disastrous website crash and lost a bunch of money is not the time to find a support specialist.
Anyway, as you can see, hiring a qualified eCommerce website support specialist can make you money, and potentially a lot more than it costs.
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