IMARC Group’s latest research report, titled “Agritourism Market Report by Tourist Type (Domestic, International), Activity (On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Booking Channel (Online, Offline), Sales Channel (Travel Agents, Direct), and Region 2025-2033,” offers a comprehensive analysis of the agritourism market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. the global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.9% during 2025-2033.
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Table of Contents
Latest Trends in the Agritourism Market:
The agritourism market is witnessing a significant rise in popularity as travelers seek authentic, experiential, and eco-friendly travel options. A prominent trend is the growing demand for farm-based stays, where visitors can engage in activities like harvesting, animal care, and learning sustainable farming practices. Consumers are increasingly drawn to rural destinations offering wellness retreats, organic dining, and cultural heritage experiences. The rise of digital platforms and social media has amplified awareness about agritourism, making it accessible to a broader audience. Additionally, many agritourism businesses are embracing technology to enhance visitor experiences, such as offering virtual farm tours and integrating eco-friendly innovations. Governments and local communities are also playing a pivotal role by promoting agritourism as a means to support rural economies and preserve agricultural traditions.
Growth Drivers in the Agritourism Market:
The growth of the agritourism market is fueled by several factors, including increasing interest in sustainable tourism. With travelers becoming more environmentally conscious, agritourism offers an appealing alternative by combining leisure with learning and eco-friendly practices. Urbanization and the fast-paced nature of city life are also driving consumers toward rural getaways, where they can reconnect with nature and enjoy immersive experiences. Technological advancements, such as online booking platforms and virtual reality tours, are making agritourism more accessible to global audiences. Additionally, governments and non-governmental organizations are actively investing in infrastructure and promotional campaigns to boost agritourism as a key driver of rural development. The rise in educational tourism, where schools and families visit farms to learn about agriculture and sustainability, is another significant growth contributor.
Future Demand Outlook for Agritourism:
The future of the agritourism market looks promising, with demand expected to grow as sustainability and experiential travel become mainstream. Tourists are likely to favor destinations offering personalized and interactive experiences, such as farm-to-table dining, hands-on agricultural workshops, and eco-adventure activities. The integration of technology, including mobile apps for bookings and augmented reality for on-site engagement, will enhance accessibility and enrich visitor experiences. Climate change awareness is anticipated to further drive agritourism, as more travelers seek low-impact and environmentally responsible travel options. Moreover, the growing interest in local food systems and organic produce is expected to align with the agritourism sector’s offerings, creating additional avenues for growth. By fostering community participation and embracing innovative practices, agritourism is poised to thrive in the evolving travel landscape.
Top Agritourism Market Leaders:
- Agrilys Voyages
- Bay Farm Tours
- Blackberry Farm LLC
- Domiruth PeruTravel
- Farm To Farm Tours
- Field Farm Tours Ltd
- Greenmount Travel
- Harvest Fresh Farms
- Liberty Hill Farm
- Monteillet Fromagerie
- Select Holidays
- Stita Farm Tours
- Willow-Witt Ranch.
Agritourism Market Trends:
The agritourism market is evolving as consumer preferences shift toward sustainable and meaningful travel experiences. Visitors are increasingly drawn to rural destinations that offer a combination of relaxation, education, and hands-on engagement with nature. Activities such as farm stays, fruit-picking, and artisanal workshops are gaining popularity among both families and solo travelers. Wellness-focused agritourism, which includes yoga retreats, organic cuisine, and eco-friendly accommodations, is becoming a significant trend. Technology is playing a transformative role, with digital platforms making it easier for tourists to discover, book, and share agritourism experiences. Additionally, the emphasis on local and authentic travel experiences aligns with the market’s core offerings, making it a vital segment of the global tourism industry. These trends indicate a dynamic and resilient market geared toward sustainable growth.
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Agritourism Market Report Segmentation:
Breakup by Tourist Type:
- Domestic
- International
Domestic tourists lead the market as they often seek local experiences and short trips, making agritourism a convenient and accessible option.
Breakup By Activity:
- On-farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodations
- Others
On-farm sales dominate the market since tourists enjoy purchasing fresh, locally grown products as part of the farm experience.
Breakup by Booking Channel:
- Online
- Offline
Breakup By Sales Channel:
- Travel Agents
- Direct
Travel agents are the primary sales channel, as they offer curated agritourism packages that simplify planning and attract more visitors.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Europe leads the market due to its rich agricultural heritage, diverse rural landscapes, and strong government support for rural tourism initiatives, which attract tourists seeking authentic farm experiences, sustainable travel options, and cultural immersion in countryside settings.
Key Highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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