United States dietary supplements market size reached US$ 53.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 91.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.90% during 2024-2032.
United States Dietary Supplements Market Overview
Market Growth Rate: 5.90% (2024-2032)
Market Size in 2023: USD 53.8 Billion
Market Forecast in 2032: USD 91.2 Billion
The growth of the dietary supplements market size in the United States is primarily fueled by a heightened awareness of health and wellness among consumers. According to the latest report by IMARC Group, the market size reached USD 53.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 91.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.90% during 2024-2032.
United States Dietary Supplements Industry Trends and Drivers:
Preventive healthcare is increasingly emphasized, leading to a growing demand for supplements that promote overall well-being and address specific health needs such as immunity, heart health, and mental well-being. The aging population is also driving market growth as older adults seek supplements to support their health and manage age-related conditions. Furthermore, the prevalence of chronic diseases like obesity, diabetes, and cardiovascular disorders has driven greater adoption of dietary supplements as complementary aids to health. The expanding base of fitness enthusiasts and athletes seeking supplements for performance and recovery has also contributed to market expansion. Additionally, the convenience and accessibility of dietary supplements through various retail channels, including online platforms, have facilitated consumer uptake. Government initiatives and regulations, as well as investments in research and development, are additional factors accelerating market growth in the United States.
The United States dietary supplements market is experiencing various key trends, including a growing demand for plant-based and organic supplements. Consumers are becoming more health-conscious and environmentally aware, leading to a significant shift towards natural and organic sources. This trend is particularly strong among millennials and Generation Z, who prioritize sustainability and ethical sourcing. Advanced technologies like artificial intelligence and blockchain are being integrated into the industry, enhancing product traceability and personalized nutrition solutions. Additionally, there is a rise in e-commerce and direct-to-consumer sales channels, especially during the COVID-19 pandemic, offering convenience and a wide range of products. The market is also seeing increased demand for immune-boosting supplements, driven by the heightened focus on health and immunity. Mental health and wellness are also driving the demand for supplements that support cognitive function and stress management. Innovative formulations like gummies and effervescent tablets are attracting a broader consumer base.
United States Dietary Supplements Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Vitamin
- Combination Dietary Supplement
- Herbal Supplement
- Fish Oil and Omega Fatty Acid
- Protein
- Others
Form Insights:
- Tablets
- Capsules
- Powder
- Liquids
- Soft Gels
Distribution Channel Insights:
- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online
- Others
Application Insights:
- Energy and Weight Management
- General Health
- Bone and Joint Health
- Immunity
- Others
End User Insights:
- Children
- Adults
- Pregnant Females
- Geriatric
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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