IMARC Group’s report titled “Real-Time Bidding Market Report by Auction Type (Open Auction, Invitation-Auction), Advertisement Format (Video, Image), Application (Media & Entertainment, Retail and E-commerce, Games, Travel & Luxury, Mobile Applications, and Others), Device (Mobile, Desktop, and Others), and Region 2024-2032“, offers a comprehensive analysis of the industry, which comprises insights on the global real-time bidding market trends. The global market size reached US$ 15.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 81.1 Billion by 2032, exhibiting a growth rate (CAGR) of 19.4% during 2024-2032.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/real-time-bidding-market/requestsample
Factors Affecting the Growth of the Real Time Bidding Industry:
- Growing Digital Advertising Spend:
As companies allocate more of their marketing budgets to digital channels, there is a greater need for efficient and scalable advertising solutions. RTB provides a way to purchase ad inventory quickly and effectively across various digital platforms. With larger budgets, advertisers seek ways to maximize their ROI. RTB allows for more efficient ad buying by automating the process and providing real-time adjustments based on performance data, ensuring that ad spend is optimized.
- Advancements in Data Analytics and AI:
AI and data analytics enable advertisers to analyze vast amounts of data to identify and target specific audience segments more accurately. This leads to more relevant ads being served to users who are more likely to engage, increasing the effectiveness of campaigns. AI algorithms process data in real time, allowing RTB platforms to make instantaneous bidding decisions based on current user behavior and contextual factors. This ensures that ads are shown to the right users at the right time, maximizing engagement and conversion rates.
- Increasing Mobile and Video Ad Consumption:
Mobile and video ads generally have higher engagement rates compared to traditional display ads. This makes them attractive to advertisers, who are willing to invest more in RTB to capitalize on these engaging ad formats. With the growing number of mobile device users, there is a substantial increase in the time spent on mobile apps and websites. RTB platforms can target these users in real-time, offering ads that are relevant to their current activity and location.
Leading Companies Operating in the Global Real Time Bidding Industry:
- Adobe Inc.
- AppNexus Inc.
- Criteo SA
- Facebook Inc.
- Google LLC
- Match2One AB
- MediaMath, Inc.
- MoPub/ Twitter Inc.
- PubMatic, Inc.
- Salesforce.com, inc.
- Smaato, Inc.
- The Rubicon Project, Inc.
- Verizon Media
- WPP plc
- Yandex Europe AG.
Real Time Bidding Market Report Segmentation:
By Auction Type:
- Open Auction
- Invitation-Auction
Open Auction represents the largest segment as open auctions allow for broad participation and competition among a wide range of advertisers, leading to higher bid prices and greater inventory liquidity.
By Advertisement Format:
- Video
- Image
Video accounts for the majority of the market share. Video ads have higher engagement rates and effectiveness, making them highly sought after by advertisers looking to maximize their ROI.
By Application:
- Media & Entertainment
- Retail and E-commerce
- Games
- Travel & Luxury
- Mobile Applications
- Others
Retail and e-commerce exhibit a clear dominance in the market due to its reliance on targeted advertising to drive conversions and sales, making RTB an essential tool for their digital marketing strategies.
By Device:
- Mobile
- Desktop
- Others
Mobile holds the biggest market share owing to the pervasive use of smartphones and the significant amount of time consumers spend on mobile devices.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America’s advanced digital advertising infrastructure, high internet penetration, and significant investment in programmatic advertising technologies place it at the forefront of the RTB market.
Global Real Time Bidding Market Trends:
The shift towards programmatic advertising is accelerating, with RTB being a central component, driving efficiency and effectiveness in ad buying processes. Mobile and video ad spending is rising, propelled by higher engagement rates and the growing consumption of content on these platforms, making RTB an essential tool for targeting these formats. Advancements in AI and machine learning (ML) are significantly improving the precision of ad targeting and bidding strategies in RTB, leading to better campaign performance and ROI. Increasing privacy regulations and the decline of third-party cookies are pushing advertisers to leverage first-party data for RTB, emphasizing the need for transparent and compliant data practices.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companys expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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