The latest report by IMARC Group, titled “Nail Salon Market Report by Service (Manicure, Pedicure, Nail Extensions, Nail Art), Age Group (Below 18, 19 to 40, 41 to 60, Above 60), End User (Men, Women), and Region 2024-2032“, The global nail salon market size reached US$ 12.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.
Factors Affecting the Growth of the Nail Salon Industry:
- Increasing Emphasis on Personal Grooming and Aesthetics:
The growing emphasis on personal grooming and aesthetics is a major driver of the global nail salon market. As cultural norms evolve and the social emphasis on appearance increases, more individuals, regardless of gender, are investing in nail care as a part of their routine beauty practices. This trend is amplified by the influence of celebrities and beauty influencers who often showcase intricate nail designs on social media platforms, setting trends and encouraging fans to replicate these looks. The nail salon industry has adapted by offering a wider range of services, from basic manicures and pedicures to advanced nail art, gel nails, and acrylic extensions, catering to diverse consumer preferences and increasing the frequency of consumer visits.
- Innovation and Advancements in Nail Care Products:
Innovation in nail care products and services has significantly contributed to the expansion of the nail salon market. Technological advancements have led to the development of long-lasting formulas, such as gel and shellac polishes, which have revolutionized the industry by offering more durable and aesthetically pleasing options. Furthermore, the introduction of healthier, non-toxic nail polishes and eco-friendly products appeals to health-conscious consumers. These innovations attract a broader clientele looking for customization, luxury, and sustainability in their nail care choices, thus driving frequent patronage and higher spend per visit in salons.
- Expansion of Target Market and Accessibility:
The global nail salon market is also growing due to the broadening of its target market and increased accessibility of services. Traditionally dominated by women, nail salons are increasingly attracting men interested in manicures and pedicures as part of their grooming routines. Salons are also becoming more accessible through various business models, such as mobile and freelance services, which provide convenience by offering in-home services. Additionally, the rise of nail bars in malls and supermarkets, along with competitive pricing and quick-service options, has made nail care more accessible to a wider demographic, including time-pressed consumers seeking express services.
Competitive Landscape with Key Player:
- Alluring Nails & Tanning
- Essie (L’Oreal Group)
- Hana Nails Salon
- JJ Nails & Spa
- Lotus Nailbar & Spa
- Milano Nail Spa the Height
- Revive Nails & Massage Therapy LLC
- Soho Beauty & Nail Boutique
- ZaZaZoo Nail Salon
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Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Service:
- Manicure
- Pedicure
- Nail Extensions
- Nail Art
Manicure dominates the market as they are a fundamental and frequently sought-after beauty treatment that caters to both aesthetic enhancement and basic nail care needs.
Breakup by Age Group:
- Below 18
- 19 to 40
- 41 to 60
- Above 60
19 to 40 age group holds the maximum number of shares as this demographic is highly influenced by fashion trends and social media, and has more disposable income to spend on beauty and personal care services.
Breakup by End User:
- Men
- Women
Women represents the largest segment as traditional beauty and grooming norms have more strongly emphasized aesthetic enhancements for women, including nail care.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific’s dominance in the nail salon market is attributed to its large population, rising disposable incomes, and growing cultural emphasis on personal grooming and beauty.
Global Nail Salon Market Trends:
The expansion of the male grooming industry has significantly impacted the nail care market. As societal norms regarding masculinity evolve, more men are embracing nail care as a facet of personal grooming. This shift has prompted nail salons to cater to a male demographic, offering services such as clear polish applications, buffing, and nail shaping, which cater specifically to the grooming preferences of men. Other than this, the pervasive influence of social media platforms such as Instagram, Pinterest, and YouTube play a pivotal role in shaping consumer preferences and driving trends in the nail care market. Social media serves as a platform for influencers to showcase the latest nail trends and also allows salons to engage directly with consumers, showcase their work, and promote their services, thus driving both awareness and traffic to their businesses.
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