IMARC Group has published a market research report titled “Indian Online Grocery Market Report by Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry and Baking Products, Household Products, Beverages, Meat and Meat Products, and Others), Payment Method (Online, Cash on Delivery), Platform (App-based, Web-based), and Region 2024-2032“, The Indian online grocery market size reached US$ 9.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 80.6 Billion by 2032, exhibiting a growth rate (CAGR) of 26.7% during 2024-2032.
The growing utilization of internet services as well as the high adoption of smartphones are the factors responsible for the growth of the Indian online grocery market. Additionally, consumers are inclined towards online grocery owing to the convenience of online grocery shopping is becoming increasingly appealing. The COVID-19 pandemic significantly accelerated this trend, as lockdowns and social distancing measures drove consumers to seek safer and more convenient ways to purchase essentials. Moreover, e-commerce giants and local startups alike have capitalized on this shift, offering user-friendly apps and websites that provide a seamless shopping experience. Features such as same-day delivery, diverse product ranges, and cashless payment options have further boosted consumer confidence and satisfaction in online grocery shopping.
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Indian Online Grocery Market Trends and Drivers
Another major driver of the Indian online grocery market is the growing preference for fresh and organic products, which online platforms are uniquely positioned to meet. In addition to this, by partnering with local farmers and suppliers, online grocery retailers can offer a wide variety of fresh produce, dairy products, and organic items, catering to health-conscious consumers. Furthermore, technological advancements in logistics and supply chain management have enhanced the efficiency and reliability of online grocery deliveries, thereby escalating the market. Apart from this, the rise of subscription-based models and membership programs is also encouraging customer loyalty by offering exclusive discounts and benefits, which is anticipated to drive the Indian online grocery market over the forecasted period.
Leading Companies Operating in the Indian Online Grocery Industry:
- Aaram Shop Private Limited
- Amazon Retail India Pvt. Ltd,
- Godrej Nature’s Basket
- Blink Commerce Private Limited
- Innovative Retail Concepts Pvt. Ltd. (Bigbasket)
- Paytm E-Commerce Pvt, Ltd.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Food Grains
- Bread, Bakery and Dairy Products
- Fruits and Vegetables
- Personal Care
- Dry and Baking Products
- Household Products
- Beverages
- Meat and Meat Products
- Others
Breakup by Payment Method:
- Online
- Cash on Delivery
Breakup by Platform:
- App-based
- Web-based
Breakup by Region:
- North India
- East India
- West India
- South India
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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