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China Maternity Goods Market Overview 2024-2032
The latest report by IMARC Group, titled “China Maternity Goods Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, offers a comprehensive analysis of the industry, which comprises insights on the market share. The China maternity goods market size reached US$ 31.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 87.0 Billion by 2032, exhibiting a growth rate (CAGR) of 11.8% during 2024-2032.
Maternity goods comprise a wide range of products specifically designed to cater to the needs of women during pregnancy and postpartum periods. These products aim to provide comfort, health, and convenience during these crucial phases. The category includes maternity apparel such as supportive garments that accommodate body changes and promote comfort, maternity skincare products that address skin elasticity and prevent stretch marks, and nutritional supplements tailored to meet the increased dietary requirements of pregnant women. Additionally, maternity goods extend to include breastfeeding aids, prenatal and postnatal exercise equipment, and health monitoring devices that ensure the well-being of both mother and child. These goods are functional and are also developed with a focus on safety, using hypoallergenic and non-toxic materials suitable for sensitive conditions.
China Maternity Goods Market Trends and Drivers:
The China maternity goods market is experiencing robust growth, driven by the rising maternal age due to lifestyle and career choices leads to a greater demand for specialized maternity products that ensure health and comfort. As older mothers might face more significant health challenges during pregnancy, the market sees increased demand for premium health-oriented maternity goods. Moreover, China’s growing middle class with higher disposable incomes is willing to invest in high-quality, branded maternity products, shifting away from generic options to those offering specific benefits and assurances of safety and efficacy. Another significant driver is the increasing awareness and education regarding maternal health, which influences spending behavior toward products supporting a healthier pregnancy and postnatal period.
Social media and online platforms have played a pivotal role in this, offering a wealth of information that encourages expectant mothers to make informed choices about the products they use. Technological advancements have also introduced innovative products in the market, such as smart wearable devices that monitor maternal and fetal health, gaining traction among tech-savvy consumers. Additionally, government policies in China, which encourage childbirth and aim to manage the demographic shifts of an aging population, provide a supportive environment for the maternity goods market. These policies have led to a slight increase in birth rates at various points, subsequently boosting the demand for maternity goods. The trend toward nuclear families, where parental focus and resources are more concentrated, also augments market growth as parents and families seek the best products to ensure the health and well-being of pregnant women and newborns.
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China Maternity Goods Market 2024-2032 Analysis and Segmentation:
Top key players covered in this report:
- Health and Happiness (H&H) International Holdings Limited
- Tomson Group Limited
- Real Nutriceutical Group Limited
- Shanghai October Mommy Network Co., Ltd.
- Happy House Company
- Mum &me
- Nanchang Jingqi Clothing Co., Ltd.
- Kangaroo Mother
- Pro Run
- Pigeon Corporation
The report segmented the market on the basis of duration, product type and distribution channel.
Breakup by Duration:
- Postnatal Period
- Pregnancy Period
Breakup by Product Type:
- Nutrients and Health Care Products
- Maternity Wear
- Skin Care Products
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Departmental Stores
- Online
- Brand Stores
- Maternal Stores
- Others
Breakup by Province:
- Guangdong
- Jiangsu
- Zhejiang
- Henan
- Sichuan
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024- 2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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