The latest report by IMARC Group, titled “Draught Beer Market Report by Type (Keg Beer, Cask Beer), Production Type (Macro Breweries, Microbreweries), Category Type (Super Premium, Premium, Regular), End Use (Commercial Use, Home Use), and Region 2024-2032“, The global draught beer market size reached US$ 16.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.3% during 2024-2032.
Factors Affecting the Growth of the Draught Beer Industry:
- Consumer Preference for Premium and Fresh Beer:
One of the primary factors driving the draught beer market is the growing consumer preference for premium and fresh beer. Draught beer, often perceived as a fresher and higher-quality product compared to bottled or canned alternatives, appeals to beer enthusiasts who value taste and authenticity. This preference is rooted in the fact that draught beer is typically brewed in smaller batches and stored in kegs, which preserves its flavor and carbonation better than other packaging methods. The freshness of draught beer is a significant draw, as it is usually served directly from the keg, ensuring minimal exposure to light and oxygen, which can degrade the quality of beer over time. Moreover, the trend toward premiumization in the beverage industry has seen consumers willing to pay more for high-quality, artisanal products. This trend is particularly evident in urban areas and among younger demographics who are more adventurous with their taste preferences and more likely to frequent bars, pubs, and restaurants that offer a diverse range of draught beers. The experience of drinking draught beer, often accompanied by socializing and enjoying the ambiance of the establishment, also contributes to its popularity, making it a key driver of the market.
- Expansion of the Hospitality Industry:
The expansion of the hospitality industry significantly fuels the growth of the draught beer market. With the increasing number of bars, pubs, restaurants, and hotels worldwide, there is a higher demand for draught beer systems. Establishments offering a wide variety of draught beer options attract more consumers, enhancing their competitive edge. The focus of the hospitality industry on providing a unique and enjoyable consumer experience drives the adoption of draught beer, which is often associated with a more authentic and engaging drinking experience. Additionally, the rise of craft breweries and microbreweries has contributed to the proliferation of draught beer. These establishments often partner with local bars and restaurants to supply unique and locally brewed draught beers, enriching the variety available to consumers. The trend of food and drink pairing in the hospitality sector also plays a crucial role. Draught beer is frequently paired with gourmet dishes, enhancing the dining experience and attracting a clientele interested in high-quality culinary experiences. This synergy between the hospitality industry and the draught beer market creates a mutually beneficial relationship, promoting growth and diversification in both sectors.
- Technological Advancements:
Technological advancements in draught beer dispensing systems are another critical factor driving the market. Modern draught beer systems are designed to maintain optimal temperature and carbonation levels, ensuring the beer remains fresh and flavorful from the keg to the glass. Innovations such as glycol-cooled beer lines, advanced keg couplers, and digital monitoring systems have revolutionized the way draught beer is served, enhancing the overall quality and consistency of the product. These technological improvements also offer practical benefits for establishments. For instance, automated cleaning systems for beer lines reduce maintenance time and ensure hygiene standards are met, preventing contamination and spoilage. Digital monitoring systems allow bar owners to track beer inventory, monitor consumption patterns, and reduce wastage, leading to cost savings and improved efficiency. These advancements make it easier for bars and restaurants to offer a wide range of draught beers without compromising quality.
Competitive Landscape with Key Player:
- Anheuser–Busch In Bev
- Asahi Group Holdings Ltd.
- Carlsberg Group
- Duvel Moortga
- Heineken N.V.
- Molson Coors Beverage Company
- San Miguel Corporation
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/draught-beer-market/requestsample
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Keg Beer
- Cask Beer
Keg beer dominates the market as it is preferred for its freshness, superior quality, and ability to be served in large volumes at social and hospitality venues.
Breakup by Production Type:
- Macro Breweries
- Microbreweries
Macro breweries hold maximum number of shares due to their ability to produce beer at a large scale, ensuring widespread availability and consistent quality at competitive prices.
Breakup by Category Type:
- Super Premium
- Premium
- Regular
Regular represents the largest segment as it caters to a broad consumer base with consistent demand for traditional, widely-available beer options.
Breakup by End Use:
- Commercial Use
- Home Use
On the basis of end use, the market has been divided into commercial use and home use.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Europe’s dominance in the draught beer market is attributed to its deep-rooted beer culture, high consumption rates, and the strong presence of numerous breweries and craft beer producers.
Global Draught Beer Market Trends:
The increasing popularity of craft beer is a significant factor driving the draught beer market. Craft breweries, known for their innovative brewing techniques and unique flavor profiles, have gained a substantial following among consumers seeking diverse and high-quality beer options. These breweries often emphasize the draught format to highlight the freshness and complexity of their brews, catering to a growing segment of beer aficionados. The craft beer movement has introduced a wide variety of flavors and styles to the market and also fostered a culture of experimentation and appreciation for artisanal brewing. This trend has led to a rise in demand for draught beer, particularly in regions where craft breweries are prominent and local beer culture thrives.
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