The latest report by IMARC Group, titled “Private Tutoring Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, The global private tutoring market size reached US$ 115.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 231.6 Billion by 2032, exhibiting a growth rate (CAGR) of 7.8% during 2024-2032.
Private tutoring, alternatively referred to as shadow training or supplemental education, comprises tailored one-on-one instructional sessions conducted outside conventional educational settings. It aims to complement mainstream schooling by delivering personalized guidance to enhance students’ academic proficiency, exam readiness, and participation in extracurricular pursuits. Catering to diverse age groups, it provides support in various subjects including reading, writing, mathematics, and language acquisition. Both offline and online formats are available, with scheduling options ranging from regular sessions to on-demand assistance. Families or students enlist private tutors, accessible through digital or in-person platforms, to receive coaching tailored to their academic and personal goals. Primarily aiding individuals struggling with academic performance or striving for excellence, private tutoring offers benefits such as accommodating different learning styles and paces, fostering focus, motivation, and overall improvement within the academic setting. Consequently, its widespread adoption spans academic, sports, and artistic training worldwide.
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Private Tutoring Market Trends and Drivers:
The global private tutoring market experiences robust growth driven by heightened educational standards and intensified competition for admissions. Additionally, students opt for private tuition to access personalized instruction and tailored learning plans, fostering academic excellence and competitive advantage. Moreover, the rising demand for personalized and adaptive microlearning, catering to students’ specific needs, contributes significantly to market expansion. The advent of cost-effective online tutoring programs, facilitated by rapid digitization and smartphone usage, further fuels market growth. Furthermore, the increasing popularity of online private tutoring, offering convenience and versatile features, is propelled by urbanization, heightened competition, and academic aspirations. Innovative technologies like artificial intelligence (AI), virtual reality (VR), and gamification enhance course delivery, stimulating market growth. Moreover, the emphasis on personalized training and the emergence of digital learning libraries bolster product adoption. Factors such as escalating competition for prestigious school enrollment, increased investments in private education, rising disposable incomes, and higher consumer spending on education continue to propel market growth.
Report Segmentation:
The report has segmented the market into the following categories:
Learning Method Insights:
- Online
- Blended
- Others
Course Type Insights:
- Curriculum-Based Learning
- Test Preparation
- Others
Application Insights:
- Academic Training
- Sports Training
- Art Training
- Others
End User Insights:
- Pre-School Children
- Primary School Students
- Middle School Students
- High School Students
- College Students
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Ambow Education Holding Ltd.
- American Tutor Inc.
- Chegg Inc.
- Club Z! Inc.
- Daekyo Co. Ltd.
- Eduboard.com
- EF Education First
- iTutorGroup Inc.
- Kaplan Inc.
- New Oriental Education & Technology Group Inc.
- Tal Education Group.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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