IMARC Group’s report titled “On-the-go Healthy Snacks Market Report by Product Type (Cereal and Granola Bar, Nuts/Seed Snacks, Biscuits and Cookies, Dried Fruits, Meat Snacks, Healthy Beverages, and Others), Nutritional Content (Gluten-Free, Low-Fat, Sugar-Free, and Others), Packaging Type (Boxes, Pouches, Wraps, and Others), Distribution Channel (Supermarkets and Hypermarkets, Speciality Stores, Convenience Stores, Online, and Others), and Region 2024-2032“. The global on-the-go healthy snacks market size reached US$ 104.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 186.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.69% during 2024-2032.
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Factors Affecting the Growth of the On-the-go Healthy Snacks Industry:
Rising Health Consciousness:
At present, the rising health consciousness among the masses to prevent the occurrence of various chronic disorders represents one of the crucial factors impelling the growth of the market. This is primarily due to the easy accessibility of information through digital media and growing health concerns, such as obesity, diabetes, and heart diseases. Consumers are now more attentive to the nutritional content of their snacks, seeking options with lower calories, minimally processed ingredients, and higher nutritional value. This shift is leading to a growing preference for snacks that offer health benefits, such as those high in protein, fiber, vitamins, and minerals while being low in sugar and unhealthy fats.
Busy Lifestyles and Convenience:
The fast-paced lifestyle of the modern consumer is driving the demand for various on-the-go healthy snacks. People are increasingly looking for quick and convenient eating options that fit into their busy schedules without compromising on health. This need for convenience is leading to the proliferation of portable, easy-to-consume snack formats that can be eaten on the move. Manufacturers are responding by offering a wide variety of healthy snack options, such as nutrition bars, ready-to-eat fruits, nuts, and seeds, and yogurt-based snacks, which are not only nutritious but also come in convenient packaging. The rise in single-portion packaging also caters to this trend, making it easier for consumers to manage portion control and maintain a healthy diet even when they are away from home.
Innovative Product Offerings and Flavor Experimentation:
The healthy snack market is witnessing a rise in innovation, with companies continuously experimenting with new ingredients, flavors, and textures to meet diverse consumer tastes and dietary requirements. This innovation is not just limited to health aspects but also encompasses sensory experiences. The incorporation of exotic and ethnic flavors, plant-based ingredients, and superfoods like quinoa, chia seeds, and kale, caters to the growing consumer demand for variety and novel taste experiences. Additionally, the focus on catering to dietary restrictions and preferences, such as gluten-free, vegan, and keto-friendly snacks, is expanding the market reach.
Leading Companies Operating in the Global On-the-go Healthy Snacks Industry:
- B&G Foods Inc.
- Calbee Inc.
- DANONE SA (DANONE)
- General Mills Inc.
- Hormel Foods Corporation
- Kellogg Company
- Mondelez International Inc.
- Nestlé S.A.
- PepsiCo Inc.
- Select Harvests Limited
- The Hain Celestial Group Inc
- Tyson Foods, Inc.
On-the-go Healthy Snacks Market Report Segmentation:
By Product Type:
- Cereal and Granola Bar
- Nuts/Seed Snacks
- Biscuits and Cookies
- Dried Fruits
- Meat Snacks
- Healthy Beverages
- Others
Nut/seed snacks represent the largest segment as they are widely consumed as healthy snacking items.
By Nutritional Content:
- Gluten-Free
- Low-Fat
- Sugar-Free
- Others
Gluten-free accounted for the biggest market sharedue to the rising occurrence of gluten sensitivity among the masses.
By Packaging Type:
- Boxes
- Pouches
- Wraps
- Others
Wraps exhibit a clear dominance in the market as they are easily available and convenient to use for packing consumables.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Speciality Stores
- Convenience Stores
- Online
- Others
Supermarkets and hypermarkets account for the majority of the market share due to the increasing accessibility of a wide variety of healthy snacks.
Regional Insights:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
North America’s dominance in the on-the-go healthy snacks market is attributed to rising health consciousness among the masses.
Global On-the-go Healthy Snacks Market Trends:
Consumers are increasingly concerned about the environmental impact of the products they consume. This concern extends to the sourcing of ingredients, the manufacturing process, and the packaging of snacks. Snacks that are produced using environment friendly methods, feature sustainable ingredients, or use recyclable or biodegradable packaging are gaining popularity. Additionally, the rising demand for ethically sourced products that ensure fair trade practices and support local communities is propelling the market growth. Innovations in food processing and preservation techniques are enabling manufacturers to extend the shelf life of healthy snacks without compromising on their nutritional value. Techniques, such as freeze-drying, vacuum packing, and high-pressure processing (HPP) help in retaining the natural flavors and nutrients of ingredients. These technologies also allow for the elimination of artificial preservatives, aligning with the consumer demand for clean-label products.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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