The latest report by IMARC Group, titled “Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global kombucha tea market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 6.9 Billion by 2028, exhibiting a growth rate (CAGR) of 17.6% during 2023-2028.
Kombucha tea is a fermented beverage made from sweetened tea and a specific culture known as a Symbiotic Culture Of Bacteria and Yeast (SCOBY). Originating from ancient China, this effervescent drink has gained immense popularity in modern times for its purported health benefits, which include improved digestion, enhanced immune function, and detoxification. The process of fermentation imbues the tea with a mixture of beneficial bacteria, organic acids, and antioxidants. Over the years, kombucha has evolved into various flavors and formulations, appealing to a diverse consumer base. It is extensively available in supermarkets, health food stores, and online platforms. As a result, kombucha tea is rapidly becoming a staple in cafes and restaurants owing to its rising popularity, thereby extending its market presence beyond retail establishments.
Kombucha Tea Market Trends and Drivers:
The global kombucha tea market is primarily driven by its growing commercial significance across the world. Moreover, the rising consumer awareness regarding health and wellness has contributed to the beverage’s appeal, with many individuals seeking natural alternatives to carbonated drinks and artificially sweetened beverages. In line with this, the millennial and Gen Z demographics, who prioritize sustainable and organic products, are further supporting market growth. Additionally, continuous innovations in flavor combinations and packaging are attracting a wider audience and encouraging frequent consumption, thus propelling market growth. Besides this, the increasing investment in research to validate the health claims associated with kombucha is lending credibility and thereby augmenting consumer confidence and product sales. Furthermore, the shift toward eco-friendly production processes and sustainable sourcing of ingredients further aligns with the heightened global emphasis on sustainability, positively influencing market growth.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/kombucha-tea-market/requestsample
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Organic
- Non-Organic
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Breakup by Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Brew Dr. Kombucha
- Asheville Kombucha Mamas, LLC (Buchi Kombucha)
- RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
- Flower of Life Ltd (Equinox Kombucha)
- GT’s Living Foods LLC
- Humm Kombucha LLC
- KeVita, Inc.
- Pure Steeps LLC (Wonder Drink)
- Reed’s, Inc.
- Remedy Kombucha Pty Ltd
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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