IMARC Group’s report titled “Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The global kombucha tea market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 6.9 Billion by 2028, exhibiting a growth rate (CAGR) of 17.6% during 2023-2028.
Factors Affecting the Growth of the Kombucha Tea Industry:
- Health and Wellness Trends:
Kombucha tea is rich in probiotics, which are beneficial bacteria known to support gut health. As consumers are becoming more health-conscious, there is a growing interest in incorporating probiotic-rich food products and beverages into their diets. There is increasing awareness among the masses about the importance of maintaining a healthy gut microbiome for overall well-being. The probiotic content of kombucha tea is perceived to aid digestion and promote gut health, aligning with this trend.
- Rising Awareness About Probiotics:
Probiotics, known as beneficial bacteria, are recognized for their role in supporting gut health. As awareness about the importance of gut health is growing, consumers are seeking probiotic-rich food and beverage products like kombucha tea to incorporate into their diets. Kombucha tea contains live probiotic cultures that are believed to promote digestive health by maintaining a healthy balance of bacteria in the gut. This aligns with the growing interest in natural remedies for digestive issues and overall well-being.
- Influence of Alternative Medicine:
Kombucha tea is known for its potential health benefits, including its probiotic content, detoxifying properties, and the ability to boost the immune system. This perception of kombucha tea as a natural remedy aligns with the preferences of consumers seeking alternatives to conventional medicine. Alternative medicine emphasizes a holistic approach to health, focusing on the interconnectedness of the mind, body, and spirit. Kombucha tea fits into this philosophy as a beverage believed to promote overall well-being, rather than simply addressing specific symptoms or ailments.
Leading Companies Operating in the Global Kombucha Tea Industry:
- Brew Dr. Kombucha
- Asheville Kombucha Mamas, LLC (Buchi Kombucha)
- RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
- Flower of Life Ltd (Equinox Kombucha)
- GT’s Living Foods LLC
- Humm Kombucha LLC
- KeVita, Inc.
- Pure Steeps LLC (Wonder Drink)
- Reed’s, Inc.
- Remedy Kombucha Pty Ltd
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/kombucha-tea-market/requestsample
Kombucha Tea Market Report Segmentation:
By Type:
- Organic
- Non-Organic
On the basis of the type, the market has been bifurcated into organic and non-organic.
By Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Green tea represents the largest segment due to its perceived health benefits, popularity among health-conscious consumers, and compatibility with the fermentation process of kombucha tea.
By Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Regular/original accounts for the majority of the market share as it serves as the traditional and baseline flavor option, appealing to consumers who prefer the authentic taste of kombucha tea without added flavors.
By Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Based on the packaging type, the market has been segmented into glass bottles, aluminium cans, PET bottles, and others.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Supermarkets and hypermarkets exhibit a clear dominance in the market owing to their wide reach, convenient accessibility, and ability to stock a diverse range of kombucha tea brands and flavors, catering to varied consumer preferences.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Global Kombucha Tea Market Trends:
Kombucha tea manufacturers are innovating with a wide range of flavor options to cater to diverse consumer preferences, including fruit, herbal, and botanical varieties. Kombucha tea is becoming more widely available across various distribution channels, including supermarkets, health food stores, online retailers, and specialty cafes, enhancing accessibility for consumers.
As people are becoming more mindful of their sugar intake, there is a growing demand for low-sugar and sugar-free kombucha tea options, driving product innovations in this segment. Sustainability is gaining traction, with manufacturers focusing on eco-friendly packaging, organic ingredients, and ethical sourcing practices to appeal to environment conscious consumers.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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