Mercedes, renowned for its automotive excellence, is venturing into real estate with a grand residential endeavor. And where better to debut its inaugural skyscraper than in Dubai! Partnering with the esteemed Dubai-based property developer Binghatti, Mercedes-Benz Places is set to revolutionize luxury living in the emirate. Here’s an insight into this groundbreaking collaboration and what we know about the project thus far.
Dubai’s skyline is changing big time with the unveiling of a super expensive tower branded by Mercedes. Even though people are talking about it, Binghatti Properties, the company behind it, is aiming for prices to go up by 12-18% and plans to finish building 20,000 units in just 18 months. It’s all about luxury and speed here, with partnerships with big names like Bugatti and Jacob & Co., showing how Dubai keeps getting fancier and fancier.
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Located in Downtown, Dubai
The luxury automotive company Mercedes-Benz and the developer Binghatti Properties have revealed plans for the premium residential tower in Downtown Dubai, named Mercedes-Benz Places | Binghatti, standing at an impressive height of 341 meters.
A Billion Dollar Collab Between Mercedes and Binghatti’s Luxury Skyline
Dubai has just revealed its newest luxury landmark, the Mercedes-branded US$1 billion tower, a groundbreaking collaboration between Binghatti Properties and the renowned German automaker. The tower boasts 150 apartments, with prices starting at $2.7 million and some reaching up to $10 million each. Offering unparalleled views of the world’s tallest tower, the Burj Khalifa, this building sets a new standard for opulent living in the city.
At an impressive height of 341 meters (1,118 feet), this building will soar above landmarks like London’s Shard and the Eiffel Tower. However, it will still be overshadowed by the nearby Burj Khalifa, standing at a towering 828 meters (2,716.5 feet) as the world’s tallest building. Inside the 65-floor structure, luxurious residential spaces will take center stage, incorporating state-of-the-art smart home technology.
Binghatti’s Big Move: Building 20,000 Homes in Just 18 Months
For profitability, the developer plans to finish 20,000 units in just 18 months, twice the number built in the last five years. Binghatti has an impressive contracting business with 5,000 employees managing everything from engineering to construction, enabling quick project completion. Most projects are typically done within 18 months, including luxury ones like the Mercedes-Benz and Bugatti towers, set to finish in three years.
(source - https://www.yallamotor.com/news/dubai's-skyline-revolution:-billion-dollar-mercedes-tower-&-the-high-stakes-luxury-game-9059)
The Mercedes-branded US$1 billion tower is part of a growing trend of branded developments in Dubai. These projects, associated with well-known brands, now make up a significant portion of apartment sales in the city. This tower is just the latest addition to a series of branded developments that have emerged in Dubai in recent years.
In the past year, Binghatti initiated a collaboration with Bugatti Automobiles for a project featuring elevators designed to transport cars to penthouses. Additionally, the company is partnering with jeweler Jacob & Co on a 500-meter tower, slated to become the world’s tallest residential building.
Conclusion:
Dubai’s about to get even fancier with its first-ever Mercedes-branded residence. This collaboration between Mercedes-Benz and Binghatti promises super luxurious living in the city. The tower’s part of a trend where famous brands team up for flashy projects. Binghatti’s aiming to build 20,000 homes fast, showing Dubai’s all about speed and style. With more branded buildings popping up, like the Bugatti tower with its fancy car elevators, Dubai’s skyline keeps getting swankier. It’s all about bringing luxury to life in the city of dreams.
