IMARC Group, a leading market research company, has recently releases report titled “ India Craft Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”The craft beer market size in India is projected to exhibit a growth rate (CAGR) of 24.41% during 2024-2032.
The changing consumer dietary preferences due to the growing health consciousness, the increasing experimentation for gluten-free or organic beers, and the rising number of direct-to-consumer sales are among the key factors driving the market growth.
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Factors Affecting the Growth of the India Craft Beer Industry:
- Microbreweries and Local Brewing Culture:
The increasing number of microbreweries represents one of the key factors impelling the market growth in India. These microbreweries play a crucial role in cultivating a local brewing culture, offering a diverse array of craft beers that are not only high in quality but also tailored to suit the Indian palate.
- International Collaborations and Entry of Foreign Players:
The increasing international collaborations and the entry of many established craft beer brands from various countries are supporting the market growth in the country. These international collaborations bring in expertise, new brewing techniques, and global flavors, enriching the diversity of the craft beer offerings. Additionally, the growing partnerships between Indian and foreign craft breweries are leading to innovative products that blend international styles with local ingredients, appealing to a broader audience. The entry of these global players elevates the quality and variety of craft beer available to Indian consumers.
- Preference for Low-Alcohol Beverages:
The growing health consciousness among people is leading to a preference for beverages with lower alcohol content, and craft beers often fit this niche perfectly. These beers offer a variety of styles with lower alcohol by volume (ABV), catering to health-conscious consumers who wish to enjoy a drink without the high alcohol intake. Additionally, the use of natural ingredients and the absence of artificial additives in craft beers appeal to those seeking healthier and cleaner drinking options. This is reinforced by a growing awareness of the health impacts of alcohol consumption, driving consumers towards more moderate and mindful drinking habits.
India Craft Beer Market Report Segmentation:
By Product Type:
- Ales
- Lagers
- Others
Based on the product type, the market has been divided into ales, lagers, and others.
By Age Group:
- 21–35 Years Old
- 40–54 Years Old
- 55 Years and Above
On the basis of age groups, the market has been segmented into 21–35 years old, 40–54 years old, and 55 years and above.
By Distribution Channel:
- On-Trade
- Off-Trade
Based on the distribution channel, the market has been sorted into on-trade and off-trade.
Regional Insights:
- South India
- North India
- West & Central India
- East India
Region-wise the market has been fragmented into South India, North India, West and Central India, and East India.
India Craft Beer Market Trends:
The rising utilization of social media and digital marketing by craft beer brands to build brand narratives, engage with consumers, and create a loyal customer base is contributing to the market growth. The visual and story-telling aspects of social media platforms are particularly well-suited for craft beer brands, allowing them to showcase their unique brewing processes, ingredients, and the people behind the products. The growing employment of digital marketing strategies, including influencer partnerships and online campaigns to educate consumers about craft beer and promote new launches, is offering a favorable market outlook. This digital approach is crucial in a market where word-of-mouth and community recommendations significantly influence consumer choices.
Other Key Points Covered in the Report:
- COVID-19 Impact
- Porters Five Forces Analysis
- Value Chain Analysis
- Strategic Recommendations
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