IMARC Group, a leading market research company, has recently releases report titled “Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2029.” The study provides a detailed analysis of the industry, including the global beer market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Beer is one of the world’s oldest and most widely consumed alcoholic beverages, known for its diverse flavors, cultural significance, and global popularity. It is a fermented beverage primarily made from water, malted barley (or other cereal grains), hops, and yeast. The brewing process involves several distinct stages, each contributing to the final product’s taste, aroma, and characteristics. The combination of these four ingredients, along with the brewing techniques and recipes employed, results in an array of beer styles and flavors that cater to diverse palates worldwide. Whether it’s a crisp and refreshing lager, a rich and malty stout, or a hoppy and aromatic IPA, beer serves as a versatile beverage enjoyed across the globe
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Global Beer Industry Trends and Drivers:
One of the prominent trends in the beer market is the increasing demand for craft beer. Consumers are gravitating towards unique and artisanal brews that offer distinct flavors and higher quality. This shift has given rise to a surge in craft breweries worldwide, creating opportunities for innovation and differentiation. In addition, as health-conscious consumers seek balanced lifestyles, there is a growing interest in low-alcohol and non-alcoholic beer options.
Brewers are responding by developing a wide range of these products, appealing to individuals looking for the taste of beer without the alcohol content. Besides, premium and specialty beers are gaining traction in the market. Consumers are willing to pay more for high-quality, premium brews with exceptional ingredients and flavors. This presents an avenue for breweries to showcase their craftsmanship and command higher margins. Moreover, sustainability has become a key driver in the beer industry.
Breweries are adopting environmentally friendly practices, such as reducing water usage, recycling, and sourcing ingredients locally, which is propelling the market. Furthermore, the digital landscape has transformed how beer is marketed and sold. E-commerce platforms provide breweries with direct access to consumers, and digital marketing strategies, including social media and influencer partnerships, thus augmenting the market growth.
List of Major Key Players:
The major players in the market are
- Asahi Group Holdings, Ltd.
- ANHEUSER-BUSCH INBEV SA/NV
- Beijing Yanjing Beer Group Corporation
- Carlsberg Group
- Diageo plc
- Dogfish Head Craft Brewery Inc.
- HEINEKEN N.V.
- Sierra Nevada Brewing Co.
- Grupo Modelo
- United Breweries Limited (UBL)
- Oettinger Brauerei GmbH
- Kirin Holdings Company Limited
- Molson Coors Beverage Company
- Tetra Laval Group
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The report has segmented the market into the following categories:
By Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
By Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
By Production:
- Macro-Brewery
- Micro-Brewery
- Others
By Alcohol Content:
- High
- Low
- Alcohol-Free
By Flavor:
- Flavored
- Unflavored
By Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Regional Insights:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
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