More than offering a higher quality product or having competitive prices, companies need to position themselves on digital platforms, right? Social networks are part of this universe and cannot be ignored. But many managers have doubts about what should be done in this channel.
With this in mind, we have prepared complete content to clarify all your doubts and enhance your results. We will discuss the reasons to invest in a digital presence within the social network and the specific marketing actions that your team can implement. Check now :
Table of Contents
What Type of Business Should Marketing on Instagram?
Marketing actions on Instagram are essential for any company. It doesn’t matter your activity segment, size, or audience.
The idea is to strengthen your brand’s digital presence on the platforms where consumers are. After all, data shows that Brazilians spend, on average, five hours a day on social media, and 90% of people on Instagram follow a company.
What are the 8 best marketing actions on Instagram?
But, after all, what steps should be taken to take advantage of marketing on Instagram? How do we implement each of them? Check out some of our suggestions!
1. Have a goal
First of all, set a goal for your Instagram account. What objectives must be achieved, and what is the purpose of having a social media account? Answering these questions makes it much easier to identify the most appropriate strategies to differentiate yourself in a highly competitive environment.
After all, a company that aims to increase its followers only needs to use different strategies than a brand that wants to expand its engagement with its target audience. In other words, defining a path to follow at this stage is essential to direct all future communication efforts within the social network.
2. Build a content strategy
Have you already defined your primary objective? Great! But regardless of what it is, your company needs to build a content strategy. Content Marketing concepts must also be present on Instagram. It doesn’t matter what your goal is: users won’t help you achieve it if what you share isn’t relevant to them.
The best way to solve this problem is to define a persona for your brand — a semi-fictional profile of your ideal customer —which will allow you to target content. Furthermore, the organization required for planning also helps ensure that the materials are, in fact, of interest to your audience, stimulating engagement.
3. Make a publication calendar
It’s natural to have difficulties throughout the content production process, right? With this in mind, building a publication calendar is one way to reduce the risks of not achieving your strategy. On a specific date, your team can meet to define the themes to be explored on Instagram and when each post needs to be ready.
This planning offers greater control to the manager, who can calmly monitor the progress of his team’s work. Thus, the urgency of publications being made from one day to the following ends. Each professional — from the writer to the designer — can organize their schedules to meet the deadlines stipulated in the calendar, also ensuring more excellent quality.
4. Use good hashtags
The Instagram algorithm considers a series of factors to segment the publications displayed for each user and one of them is each user’s preferences and interests. With this in mind, one way to always stay in the spotlight on social media is to explore the hashtags that make the most sense for your audience.
A high-quality photo and a catchy caption are great, but misuse of hashtags can limit the reach of your posts. As the idea of Instagram is precisely to expand a company’s space, it is necessary to work hard on adopting this resource. Drawing a parallel is the same as using the wrong keywords for your blog content.
5. Pay attention to your images
Instagram emerged to focus on visual content. As much as this has changed over time, the quality of images and videos is still a competitive differentiator for brands. Therefore, your company must take care of the content published in your feed, regardless of the objective.
A caption that encourages engagement is essential, but what catches users’ attention on this social network is, without a doubt, the quality of the images and videos. The good news is that you and your team don’t need a huge budget to do this, as smartphones already have increasingly efficient cameras.
6. Bet on authenticity and creativity
To be successful on Instagram, seeking inspiration is always valid, but that doesn’t mean copying. Authenticity and creativity are essential for engagement within the social network to be natural and efficient. Otherwise, your page may have a lot of followers, but this may not represent the results you expect from strengthening your feed.
7. Interact with your audience
Interaction with the audience is another point that needs to be monitored closely if you want to be successful with your marketing actions on Instagram. Otherwise, what is the point of investing time and resources in your digital presence within this channel? Always respond to comments, encourage interaction in Stories, and constantly promote engagement so users return more often.
8. Explore different formats
As with any Digital Marketing strategy, varying content formats is fundamental to the success of your actions on Instagram. Just posting photos, for example, can become repetitive for your followers. The social network offers several alternatives even if the quality is excellent and the publications are relevant.
Why not use IGTV, for example, to create unique content? Depending on your audience’s age group or profile, why not explore Reels and fun, faster content? The idea is to build a more diverse feed where the user can see that the quality is maintained in all of them, further strengthening your authority among your followers.
How can good Instagram marketing strategies improve your results?
When a company positions itself as a reference in its segment of activity on Instagram, the tendency is for more and more users to trust its brand. This reinforced positioning on online channels guarantees more efficiency in communicating with the public, greater reach of publications, and, consequently, better marketing and sales results.
The most important thing is to understand your company’s needs and objectives and your audience’s preferences. From this, it becomes easier to know which marketing actions on Instagram will help your brand strengthen its digital presence. With a successful account, your entire business can benefit from these results.
