IMARC Group, a leading market research company, has recently releases report titled “Virtual Fitting Room Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global virtual fitting room market size, Share, trends, and forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How big is the Virtual Fitting Room Market?
| Report Attributes | Details |
| Growth rate (2023 to 2028) | CAGR of 21.5% |
| Base Year of the Analysis | 2022 |
| Forecast Period | 2023-2028 |
What is the virtual fitting room?
Virtual fitting room (VFR) allows shoppers to try different products, including accessories, watches, shoes, and clothes, based on their preferences. It comprises numerous components, such as miniature cameras, apps, and login credentials, which offer a hassle-free, flexible, engaging, and personalized shopping experience compared to brick-and-mortar outlets. As a result, e-commerce platforms are relying on VFR solutions nowadays to build brand loyalty and reduce expenses.
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What are the growth prospects and trends in the virtual fitting room market industry?
The expanding e-commerce sector, on account of the increasing internet penetration and rising smartphone sales, is among the key factors driving the virtual fitting room market. Moreover, the emerging high-fashion trend is also stimulating the market growth. Besides this, apparel merchandisers across several countries are investing in promotional campaigns to enhance customer loyalty, gain a competitive edge, and offer real-time product tracking, which is acting as another significant growth-inducing factor. Furthermore, the widespread adoption of hybrid models by various brands that combine physical store sales with online fitting and customization, aiming to improve the customer experience, is further propelling the global market. Apart from this, the elevating need for VFR solutions, particularly for social distancing and preventing the spread of the pandemic, is positively influencing the market growth. Additionally, technology interface designers are introducing tactile output devices or haptic interfaces that mimic texture and roughness using electrically generated fields, which is also fueling the global market. In addition to this, the development of next-generation interactive VFRs and aggressive promotional strategies conducted by apparel merchandisers to gain a competitive edge are anticipated to fuel the virtual fitting room market over the forecasted period.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Component:
- Hardware
- Software
- Services
Breakup by Application:
- Apparel
- Beauty and Cosmetic
- Eyewear
- Footwear
- Others
Breakup by End Use:
- Physical Store
- Virtual Store
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- AstraFit
- ELSE Corp Srl
- Fit Analytics
- FXGear Inc
- Magic Mirror
- MemoMi Labs Inc
- Metail
- SenseMi DMCC
- True Fit Corporation
- Visualook
- Zugara Inc.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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