The latest report by IMARC Group, titled “India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the Indian Lingerie (innerwear) market 2022. The report also includes competitor and regional analysis, and contemporary advancements in the market. The Indian lingerie market size reached US$ 4.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 8.2 Billion by 2028, exhibiting a growth rate (CAGR) of 10.9% during 2023-2028. Lingerie represents the undergarments and intimate care products that are worn by men and women. It is stretchable, comfortable, lightweight, etc. Some of the commonly utilized lingerie products include girdles, bodysuits, bralettes, thongs, camisoles, corsets, nightgowns, shapewear, knickers, briefs, etc. They are generally manufactured by using soft materials, such as polyester, lace, sheer fabrics, nylon, cotton, chiffon, elastane, silk, satin, charmeuse, etc. In India, lingerie is widely available in numerous sizes, patterns, colors, designs, etc., and super-premium, customizable, and economical variants. These products are extensively accessible via standalone and multi-brand retail stores.
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India Lingerie Market Growth:
The expanding working population and the growing levels of urbanization are primarily driving the India lingerie market. Additionally, the increasing consumer awareness towards the importance of hygiene and the widespread adoption of aggressive brand promotional activities by leading manufacturers on social media are further catalyzing the market growth. Besides this, the escalating demand for trendy intimate wear, sports, bridal, and regular lingerie products, on account of the inflating expenditure capacities of individuals, is acting as another significant growth-inducing factor. Moreover, the rising integration of online retail platforms with Artificial Intelligence (AI) to assist key market players in monitoring and catering to the shopping habits of users and provide a personalized experience is augmenting the market growth across the country. Apart from this, key market players are utilizing e-commerce platforms to offer premium-quality branded lingerie to customers with enhanced convenience, which is also stimulating the market growth. Furthermore, the introduction of innovative nursing brassieres and seamless briefs is expected to fuel the India lingerie market over the forecasted period.
Key Market Segmentation:
Breakup by Product Type:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Breakup by Material:
- Cotton
- Silk
- Satin
- Nylon
- Others
Breakup by Price Range:
- Economy
- Premium
Breakup by Distribution Channel:
- Mass Merchandizers
- Specialized Stores
- Online Stores
- Other
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
