Luxury candles are becoming one of the most trending gifting products all across the globe. Candle gifting is popular because of its scent and home decor appeal and is gifted at special events such as weddings, Christmas, birthdays, and more. This market trend has caused fashion, cosmetics, home decor, and more to consider developing their own dropship private label candles.
Typically, clients come from small or medium-sized real estate, retail stores, insurance companies, or other large groups that seek to brand their candles either for marketing or B2B purposes. Moreover, they can customize the candles to fit their brand by choosing vessels, scents, brand logos, and packaging that perfectly reflect their brand.
In this post, we will delve into the factors to consider when selecting a private label candle manufacturer for your brand.
Table of Contents
What is a private label product?
To develop private label products, brands may contract with third-party manufacturers. Although private label products are available in an extensive range of industries, a candle manufacturer has invested in expertise and technology to produce high-quality small batch private label candles. Eventually, the brand determines factors such as design style for packaging, pricing, and distribution.
What are the advantages of private labels?
- Candle manufacturer’s expertise
It could be quite a daunting task when it comes to launching a new product. A reliable candle manufacturer can offer expertise and market insights to aid with pricing and brand strategy. Moreover, they offer the flexibility to select candles with a variety of fragrances at competitive prices.
- Low risk
Private label candle manufacturers ensure a high-quality candle as they actively invest in creative production techniques. Besides, the brands do not need to make any production or hiring investments, thereby reducing their risk exposure. Hence, a brand’s return on investment could be rewarded with an effective distribution and marketing model.
- Profitability control
Engaging with a third-party manufacturer offers a predictable cost structure. Based on short and long-term goals, a brand can flexibly adopt a pricing strategy.
How is private label candle wax made?
After fragrance, another vital consideration for a new private label candle brand is candle wax. When the wax is in its melted form, it blends perfectly with the fragrance oils and it retains the oils in a solid structure when it hardens. So when you burn the candle, as it melts the fragrance starts evaporating due to heat, hence creating a pleasant aromatic atmosphere.
There are many multiple types of candle waxes including soy, paraffin, coconut, beeswax, rapeseed, etc.
Tips to consider while selecting a manufacturer for your brand:
- High-quality fragrance oil
A high-end candle brand’s access to fragrance oil. An essential step to compose a rich and sophisticated aromatic experience is by using the best-quality fragrance oil like patchouli, sandalwood, rose, bergamot, etc.
- Eminently fragrant candles
The hallmark of any luxury brand is a highly fragrant candle. Besides, a candle burns evenly without tunneling and releases its delicious aroma within 60 minutes of burning. Moreover, it ensures the longest burn times.
- Custom candle scents
One of the exclusive services offered by private label candle manufacturers is creating custom candle scents. Perfumers that are trained in the art of fragrance creation design custom scents according to customers’ brand envision, including elements such as colors, scent notes, images, fonts, logos, etc.
- Custom candle jars
For a luxury brand, aesthetics is an opportunity to differentiate and specify a different story. With embellished designs and vibrant colors, custom candle jars are an incredible accent and an adequate home decor gift.
The customized candle jar designs include:
- Matte Candle Jars
- Translucent Candle Jars
- Amber Candle Jars
- Frosted Candle Jars
- Metallic Candle Jars
- Ceramic Candle Vessels
- Luxury Candle Boxes
Bottom line
We completely understand that it can be a big undertaking to start a private label candle business. Hence, we have mentioned essential details that will support you every step of the way.
