According to IMARC Group’s latest report, titled “Licensed Sports Merchandise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global licensed sports merchandise market size reached US$ 31.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.5% during 2023-2028.
Licensed sports merchandise refers to numerous products sponsored by a sports team or sportsperson using the copyrighted name, logo, or trademark. It helps reduce infringements on the brands of individual players and teams by protecting their unique ideas from duplication. It includes a collection of sports equipment, apparel, footwear, and accessories available in diverse sizes, designs, and colors for different age groups.
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Market Trends
The increasing number of sports enthusiasts, rising launch of regional and international sports leagues, and growing fan participation are among the key factors driving the market. In addition, the introduction of lightweight, breathable, and waterproof sports accessories and apparel via online retail channels is creating a favorable outlook for the market around the world. Moreover, the wide availability of jerseys, t-shirts, socks, tracksuits, lowers, and activewear, with printed logos of sports teams is gaining immense traction among individuals who prefer fashionable gym wear or casuals.
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List of Key Companies Covered in this Market Report:
- adidas AG
- Columbia Sportswear
- Dick’s Sporting Goods Inc.
- Fanatics Inc.
- G-III Apparel Group Ltd.
- Hanesbrands Inc.
- Nike Inc.
- Prada
- Puma SE
- Sports Direct International Plc
- Under Armour Inc.
- VF Corporation
The report has segmented the market on the basis of product type, distribution channel, price range, end-user and geography
Breakup by Product Type:
- Apparel and Footwear
- Accessories and Gifts
- Toys and Games
- Others
Breakup by Distribution Channel:
- Online Store
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Others
Breakup by Price Range:
- Premium
- Economic
Breakup by End-User:
- Men
- Women
- Children
Breakup by Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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