Digital marketing has overgrown its phenomenal ability to reach a vast amount of customers across the globe. With new digital marketing trends, tools and techniques, creating a cohesive plan that works for your business is important. Indeed, with a professional digital marketing company by your side, it is not easy to perform optimally on search engines and social media platforms.
Today several digital marketing companies use proven strategies to grow brands’ visibility on the web, help drive traffic to your site, and convert visitors into customers.
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Digital Marketing Trends to Watch in 2023
With an increasingly mature AI ecosystem and an increasingly interconnected world, the ever-evolving digital marketing trends are expected to continue to evolve at an accelerated pace.
Over past few years, we have seen several new trends and tech innovations that marketers can leverage to create new ways of reaching people and engaging with them more efficiently than ever before.
10 Latest marketing trends and strategies to watch in 2023
1. Voice search
Voice search is a growing trend and one that’s expected to continue. According to eMarketer report, voice search trend is expected to grow 300% in the next five years. The use of voice assistants such as Siri, Cortona, Amazon Alexa, and Google Home has increased significantly over the last year.
2. Virtual reality
Virtual reality is a technology which allows to immerse ourselves in an artificial environment. This can be achieved using a headset equipped with two screens and headphones or through special glasses and a smartphone.
But how do we use virtual reality in marketing?
The possibilities are endless: we can experience our products as if we were there, promote events through 360-degree videos, and give people access to other realities and more.
VR has been broadly used in video games and entertainment since the 1980s. However, its applications in other fields are now being viewed as more companies invest heavily in developing this technology for business use.
3. Augmented reality
Augmented Reality (AR) allows users to experience a real-world environment that has been digitally enhanced with computer-generated sensory input such as sound, video, graphics, or GPS data.
AR can be used for gaming, entertainment, and educational purposes. It can also improve customer experiences by enhancing products or services with digital information.
4. Chatbots
Chatbots are an excellent way to engage with customers and provide them with a personalized experience. It can answer customer questions, promote products, drive sales, and provide customer support.
5. Micro-influencers
Micro-influencers are people with small but highly engaged audiences. Despite below 10,000 followers, it can be a great way to reach a specific audience.
Micro-influencers are more likely to be authentic and genuine than celebrities or influencers with large followings; this makes them more relatable to your target market.
6. Short-form Video
A short-form video is a powerful tool for brands and consumers. For brands, it’s an opportunity to engage with customers in an intimate way that adds value without requiring much time or money.
Popular social media platforms like Instagram, SnapChat favors short-form content over long-form content. With the rise in mobile internet users worldwide, people spend more time on their phones than ever.
7. Story-driven Content
Story-driven content is the next step in the evolution of content marketing. It’s a way to engage with customers, build brand loyalty and authority, establish yourself as an industry leader, and create customer trust.
Story-driven content can be anything from articles or blog posts that tell stories about your company or products/services to videos that show how they work. The best part, story-driven content doesn’t have to be expensive or time-consuming.
8. Mobile Optimization
Mobile optimization is a must. In 2019, mobile traffic surpassed desktop for the first time in history. Mobile devices have become an integral part of our daily lives, so businesses should ensure their websites are mobile-friendly.
Mobile-friendly design and speed are critical factors in this area; if your site loads slowly on mobile devices or isn’t easy to navigate with a finger or thumb, you’ll lose customers quickly.
Regarding advertising, think about adding Re-targeting ads into your strategy. These ads can help get more people back onto your site once they’ve left it before making a purchase decision.
9. AI-based Automation
AI-based automation is one of the most exciting trends in digital marketing, as it can change how you do business. AI can help automate repetitive tasks and make them more efficient. AI tools like Bard, ChatGPT, are use to improve content marketing: to create blog posts, social media updates, sales pitch and landing pages.
10. Blockchain technology in media and entertainment
Blockchain technology has been around for decades but has only recently become a household name. The Blockchain technology is the future of media and entertainment, coming sooner than you think.
While much of the industry continues to focus on Blockchain as a means of storing data and verifying transactions, the real value lies in using Blockchain to enable new business models that disrupt the status quo — especially for media companies.
Conclusion
We’re excited to see how these latest marketing trends and strategies will evolve, and we’re sure many more will come. If you want to stay up-to-date with the latest digital marketing developments, follow our CSSolutions blog regularly.
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