Modern technology has revolutionized the way we do business, so product sales are no longer restricted to products that are on display in stores. Instead, digital products are anything from websites to apps to ebooks. It only takes you seven seconds to impress or depress a client with your product or service based on how well it meets their needs.
Hence, The latest product design trends are essential to enhancing user experience which results in skyrocketing sales in today’s fast-paced world. If you’re wondering what they are and how you can follow these futuristic product design trends, read the article to learn more.
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What are the Latest Product Design Trends in 2023?
The following are the top five product design trends you should adopt to improve user experience and boost sales.
Think Bold:
Do you know? 85% of potential customers are attracted by the colours of a product so make sure when you are striving to launch an app or website it should be designed in balancing bold colours that become catch the eye of your potential audience.
Moreover, the colour of an app or website gives a big impact on the product, thus keep in mind to choose colours that replicate your product and business. The following are some eye-catchy colour suggestions you can go with.
Trending colours for digital product design and development:
Emerald green
Deep blue
Earthy brown
Viva Magenta
Sunflower Yellow
Note: Whatever colour you pick brighter or bolder, it should create a strong brand connection and coveys a direct message to your users as well as gives a sophisticated and clean look.
Attention-grabber Motion Design:
Motion design that grabs the attention of potential customers and improves user experience is one of the top product design trends. When it comes to product design and development, motion and animation design play a vital role. When you hire product designer from a leading product design company, he will take the right advantage of employing movements, animations, and transitions that can make your product more intuitive and user-friendly.
Motion design trends for digital product and development
Liquid motion
Combining 2D & 3D
Thin lines
Kinetic Typography
Isometric shapes
Seamless transition
Engaging Typography
Fonts that are not complex and easy to read not just help you create a good impression but can improve the SEO which brings more traffic, resulting in more sales. In order to make your website SEO-friendly, you should include traffic-generated keywords throughout your content, and choose a font style that is readable for your target audience. By hiring product designers from a top product design and development company, you’ll be able to create products that meet user needs and are error-free, thereby taking your product design and development to the next level.
User-friendly fonts for digital product design and development:
Open Sans
Helvetica
Montserrat
Avenir
Roberto
Typography trends for digital product design and development:
Left-aligned text
Animated fonts
Highlighted style font styling
Image over text
VR, AR, and MR
Virtual, Augmented, and mixed reality is the future of product design, Do you know? By 2025 the AR and VR market has said to be worth $571.42 billion. As a result, one of the main trends in product design is driven by these cutting-edge technologies, and the future of product design and development is looking more promising.
What are VR, AR, and MR?
VR: Virtual Reality is an artificial virtual world that allows users to use VR gadgets like haptic gloves, headsets, and so on.
AR: Augmented Reality is also known as artificial reality, and it allows users to experience virtual objects in the real world using mobile devices or smart glasses.
MR: Mixed Reality, is a combo of the virtual world and the real world where the physical and digital products interact with each other in real-time. Example: Instagram and Snapchat filters.
Green & Sustainable Digital Product Design
The eco-friendliness product design process is one of the main industrial product design trends running nowadays. In the modern world, we have realized our planet is not going to be bigger and the constant use of plastic & unsustainable products threatens our planet more than ever before. Hence it is safe to say that the green product design and development trend is going to be the future of product design.
What’s in the Conclusion?
Kaalo is one of the leading industrial product design and development company, who can help you hire experienced product designers and developers that make the product design process smoother by implementing the latest product design trends. Get in touch with our team to launch a successful product that drives your sales and improves user experience.
