There are hundreds of styles of packaging available in the market but packaging that can display each product elegantly is popular in the cosmetic industry. It is a very vast industry containing products of numerous kinds. There are unlimited color shades of each cosmetic product. So, it seems challenging to display each sort of product separately. That’s why one should get display packaging boxes for cosmetics that can hold multiple products upright. If you are familiar with cosmetic products, you have seen the boxes placed on the counters of stores that hold numerous lipsticks, lip-glosses, and other such items. Here’s how you can use these cosmetic packaging boxes effectively that will increase sales:
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First Make Them Durable
The quality of cosmetic boxes matters a lot for the safety of your products. Cosmetic products are delicate and manufactured under precautionary measures. So, even slight contamination can disturb their functionality as well as texture. Thus, if you want custom cosmetic display boxes, it is crucial to ensure that they are durable. For durability, you can go for Kraft of cardboard boxes. They are solid enough to protect cosmetic bottles or tubes. The corrugated walls of these boxes are resistant to crushing. That’s why they are becoming the choice of many professional cosmetic brands. If you want to make them further durable, you can avail of coating options. Coatings make these boxes resistant to moisture, dirt, and smudges.
Do you think we forgot about plastic boxes? well, we do not. Plastic is non-biodegradable therefore it pollutes the environment in the form of packaging waste. Thus, get durable as well as recyclable boxes for your cosmetics and satisfy the consumers.
Product-Relevant Color Schemes
Packaging that matches with colors of cosmetic items looks classy and attracts customers. That’s why you can print cosmetic boxes in colors that are based on the product’s colors. For example, if you want to display concealers, print the packaging in nude colors. Other than that, you can print Custom Cosmetic Display Boxes per the theme of your brand. If your brand’s theme color is pink, you can color each display box in pink color in combination with other hues. Colors have the power to tell a brand’s story therefore you should always make the right choices. Colors should not be unevenly printed. It will give a negative vibe to the customers. However, CMYK and PMS color models can perfectly print any hues per your desires.
Add Images If You Want To…
Cosmetic packaging is usually minimalist however you are free to choose any kind of packaging per your preferences. Different cosmetic products require different packaging boxes. If you want to design eyeshadow pallet display boxes, you can add eye graphics, images, or animations. This way you can get adorable packaging boxes for eyeshadow pallets. Furthermore, you can print images regarding the ingredients of your cosmetics as well. For instance, in the case of mint lip balms boxes, paste pictures of mint leaves. The images of packaging help customers who are looking from a far distance, understand what products you are offering. Moreover, images will make your cosmetic packaging more memorable.
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Add Elements That Will Increase Sales
You can Make your custom cosmetic display boxes alluring by adding attractive visual patterns and inspiring your target audience through unique packaging. For that purpose, make eye-catching display boxes using window cut-outs in them. window not just provides a direct look at the cosmetics but also keeps them safe. As there is no need to open the packaging to check inside products, it decreases the chances of product damage. PVC sheets cover window cuts and give more protection to the product from dust or humidity. Besides that, you can add some other exceptional features to give a mesmerizing appearance to the cosmetic display packaging that will inspire customers to make a purchase.
- Floral patterns
- 3D graphics
- Custom inserts
- Custom partitions
- Handles
Print The Brand’s Logo and Name
The attractive packaging boxes can attract customers but packaging that is printed with brand name and logo helps customers memorize a brand. Moreover, customers feel curious to know the name of the brand they are going to shop from. Besides that, the logo is the identity of a brand. Customers trust a cosmetic brand that has an identity. Thus, get brand identity through packaging by printing the brand name and logo on custom cosmetic display boxes. These kinds of boxes will not only sell your cosmetics but also promote your brand in the market. You can make your brand more memorable by using embossing, debossing, or foiling techniques on the brand name and logo.
Provide All the Products Related Details
The details of cosmetic products are the major contributor to earning revenues. Cosmetic products are related to human skin. If they contain any substance that is allergic to customers, your brand will receive bad reviews. Therefore, mention the product’s ingredients, usage, precaution, and expiry date on the packaging. This way, you will keep your cosmetic brand away from bad reviews. Furthermore, you can print such features of your products that distinguish them from competitors. For example, in the case of mascara items, you can mention that your mascara is long-lasting. Besides that, mention the incredible features of your creams, moisturizers, oils, or brushes to facilitate customers’ purchase behavior.
