As an eCommerce merchant, you have a lot of things to worry about. You have to manage inventory, optimize your website, create effective marketing campaigns, and make sure your customers have a good experience. One of the most important tasks is to make sure your website is optimized for search engine results. That’s where a Shopify SEO company can help.
Search engine optimization (SEO) is the process of optimizing a website so that it ranks higher in search engine results. SEO is a complex process that involves creating content, monitoring analytics, and making changes to your website to improve your ranking. It can be time-consuming and complicated, and it’s not something that most eCommerce merchants can do on their own.
That’s where a Shopify SEO company comes in. They are experts in SEO and can help you improve your website’s ranking. Not only can they help you get better rankings, but they can also save you money.
In truth, they don’t just save you money. They actually make you money. Here’s how.
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Increased Traffic
When your website is optimized for search engine results, it will rank higher in the search engine results pages (SERPs). This can lead to more traffic to your website, which means more potential customers. This can translate into more sales, which means more money for your business.
Improved Conversion Rate
When your website is optimized for search engine results, it is easier for potential customers to find it. This means that you have a better chance of converting those potential customers into paying customers. A higher conversion rate means more sales, which means more money for your business.
Lower Cost Per Acquisition
When your website is optimized for search engine results, you can get more traffic to your website without spending money on advertising. This means that you can get more customers for your online store without spending money on ads. This means that the cost per acquisition (CPA) is lower, which means more money in your pocket.
Better Brand Awareness
When your website is optimized for search engine results, more people will be exposed to your brand. This can lead to increased brand awareness, which can lead to more sales and more money.
These are just a few of the ways that a Shopify SEO company can save you money. By optimizing your website for search engine results, you can get more traffic, improved conversion rates, lower cost per acquisition, and better brand awareness. All of these things can lead to more sales and more money for your business.
But, are there other ways that a Shopify SEO company can give your eCommerce business the upper hand in digital marketing? Yes, if the same company offers multi-channel strategies that go beyond SEO. Here’s what you need to know.
Taking a Multi-Channel Digital Marketing Approach: Beyond Shopify SEO
In addition to being Shopify SEO experts, a qualified digital marketing company should offer a multi-channel marketing strategy that takes a unified approach to building brand awareness and generating leads. Other common digital marketing services (that support SEO) include:
- Social media management: Social media marketing does not just generate buzz, brand awareness, and referral traffic. Social proof is a ranking signal that bolsters SEO.
- eCommerce PPC management: SEO is a long-term strategy. In the short term, eCommerce PPC management can help Shopify merchants vie for more competitive keywords that can’t be attained organically.
- Email marketing: Email marketing is a great channel to capture customer interest and remarketing efforts that can capitalize on upselling and cross-selling opportunities.
- Content marketing: Content marketing is part and parcel of SEO and in truth, Shopify SEO services (or any) are entirely incomplete without them.
Choose a Partner That’s Positioned for Success
Tired of sifting through Shopify SEO companies that only offer one (or a few) digital marketing services, missing the big picture in the process?
Contact 1DigitalⓇ Agency and speak to them about unified, multi-channel marketing. Their digital marketing efforts fire on all cylinders and cash in on all the relative benefits of each unique channel to bring in new leads, customers, and revenue.
Visit their website (1DigitalAgency.com) to learn more – supercharge your marketing strategy today!
