It’s essential to your success as a practice, so you must invest in it with strategies like organic SEO and social media marketing.
In this blog post, we’ll explain the ins and outs of medical SEO so you can keep your brand visible to Google search crawlers, drive more traffic to your website from search engines, and attract more prospects to your practice through keyword research and page optimization.
Table of Contents
What is Medical SEO?
Medical SEO is the process of optimizing a website to rank highly in Google search results for relevant medical-related keywords. Some of the things you can optimize for are:
- Engaging content for your visitors – Use images, videos, and blogs with keywords to engage your visitors and encourage them to click and stay on your site.
- Properly optimized pages – Your website’s pages are the base of your SEO. If they are optimized, you will be able to rank.
- Keyword and URL mix-ups – Don’t use the same keyword on more than one page, and make sure your URLs are correct and don’t have any mistakes.
- URL path issues – If you want to rank better in Google and drive traffic to your site, you must ensure your page path (from URL to pages on your site) is clear.
- Connect with Google – Google owns most of the search engine traffic, so you need to establish a relationship with them, so they drive more visitors to your site.
How to Boost Your Medical Practice’s Google Search Presence
Now that you know what medical SEO is, you can begin implementing strategies to boost your Google search presence. Start by optimizing your website to gain maximum visibility. This includes creating an effective website architecture and a thorough content strategy. Your website should be easy to navigate and loaded with high-quality content so people will want to stay on your site and click through to your online store. Your website’s architecture is important for SEO, and you should follow best practices to avoid any issues that could negatively impact your site’s visibility in Google. This could include using a URL path that’s too long or making other mistakes that disorganize your website’s pages. You should also ensure your website loads quickly, has a valid SSL certificate to prevent any security issues and is mobile-friendly.
Keyword Research for Medical SEO
When finding keywords and improving your website’s content to rank high in Google, the experts say you should start with a content strategy:
- Determine the purpose of your website’s content and the topics that interest your target audience.
- After creating a content plan for your website, you should look into keyword research for medical SEO. This will help you determine the best keywords and ensure your content contains keyphrases relevant to your niche and target audience.
- You can use keyword research tools like Google Keyword Planner to find the best keywords for your website’s content.
It’s important to research keywords before you write any articles, as this will give you an idea of the tone you should use and what type of content you should create. You can use the research to determine what your target audience wants to read so you can provide them with engaging and helpful content.
Show Up in Google with HTML and CSS
To boost your Google search presence and increase traffic, you must ensure your website’s pages are properly coded with valid HTML and CSS. It’s also important to ensure your site has a valid web address and path so Google can crawl your pages. If a page is not fully coded, it won’t be able to show up in Google’s index. In addition, the Google Search Console can view your site’s coding status. If you notice any coding issues on your website, you should fix them immediately. This will ensure your pages are properly coded, and you can show up in Google with a proper web address.
You should hire healthcare consulting experts and a website developer to create an effective website architecture and a tailored coding plan for your practice’s needs. This will ensure your website can be properly maintained and updated as you add new content and functionality.
Boost your Google listing with Schema Markup and Rich snippets.
To improve your Google search ranking, you must code your website’s pages correctly using valid HTML and CSS. This will allow Google’s crawlers to parse your pages and index them. If your website has broken pages, the crawlers will ignore your content and won’t be able to show up in Google. To make sure you code your website’s pages correctly, you should use structured data that Google recognizes. This allows Google to parse your pages and tell people about your website, like an article’s topic and keywords.
Google also uses schema markup to show snippets of your pages in search results, like what’s in this blog post. You can use the Google Search Console to view your structured data and see if you have any issues to fix.
Conclusion
When you have a medical practice, you know that online visibility is essential for attracting new patients and growing your business. By taking the right steps such as creating an effective website architecture and coding your pages with valid HTML and CSS, you can increase your Google presence. In addition, online marketing is an important part of growing your business, so you need to invest in your online presence with strategies like organic SEO and social media marketing.
