Australia's biggest supermarkets are finding creative ways to offer shoppers more value as the entire nation grapples with the soaring cost of living.
Coles today announced a "triple treat" Flybuys programs, in which customers can boost their reward points by shopping in store.
The "supercharged point initiative" will run from today until June 28 and will allow customers to triple their earned points on all Coles-branded products.
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The supermarket will also set up "$1 or less" bins at the end of aisles from today.
Coles chief executive of commercial and express, Leah Weckert, said the grocer was committed to providing value, with 530 new products costs lowered during the March quarter.
"As well as lowering prices, we are significantly increasing the value we offer through Flybuys by tripling the number of points they receive when they purchase thousands of quality Coles brand products," Weckert said.
Coles is not the only grocer grappling with a market that has fewer dollars per week to spend on food.
Woolworths recently launched their Everyday Rewards Wallet app, allowing customers to earn points and save when paying through the application's QR code process.
"By integrating the ease of QR code payments, with our Everyday Rewards app, we can save customers time at the checkout and help ensure they never miss a rewards point again," said Everyday managing director Hannah Ross.
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Aldi confirmed in their 2022 Price Report that a basket of their goods is 15.6 per cent cheaper than their competitors – saving families $1555 a year.
Data commissioned by Aldi found the average family is spending 7 per cent of their annual gross income on groceries.
In March, ING research found that grocery shopping online can save the average shopper about $1,369 a year.
The pandemic revolutionised the way Australians shop for food, with one in five currently signed up to a meal kit subscription.
