Today’s shipping docks are filled with custom printed shipping boxes. The electronics market is one of the many industries that just can’t do without effective shipping containers. You are about to find out why they go for customized versions of packaging boxes for the same.
The role of custom units for shipping electronics
The modern customer expects their orders to surprise them with offbeat covers. Contemporary e-commerce markets are booming thanks to changing customer shopping habits. Online purchases are touted as the future of retail and make up an increased proportion of the total retail sales every year.
As advancing the e-commerce market is, electronics share the same attributes. Innovative technologies get launched regularly, making it even more imperative that they reach customers in the truest forms.
What do buyers value the most? Online ordering doesn’t give them a chance to physically assess the electronic items. So, they get supremely excited about receiving them. The basic element that they expect is the products to be functional. Effective shipping boxes are the perfect tools that make it possible, all staying within affordable limits.
Shipping processes are expensive. While the e-electronics sellers save expenses by selling without hiring tangible stores, courier costs are tricky to manage. Custom options alter the boxes in shapes and sizes so they fit perfectly and do not add to the shipping costs.
You might be wondering what is so alluring about these boxes that make them dominate the electronics market. The answer can be illustrated using the following reasons:
Convincing the buyers
Most times, electronics items are presented on the brand’s website with its packaging by the side. The aim is to attract customers’ attention to the packaging and convince them to order the items.
Moreover, when the packaging boxes actually get delivered, they have the power to influence future orders too. Customers who are impressed with the branded boxes prefer to pick the brand for future electronics shopping as they liked the previous purchase experience.
The packaging boxes are customized in terms of the content printed too. They can look and read as the sellers want. It helps to establish a durable link with customers by stating the precise product details and marketing content right on the boxes. Marketers have pointed out that this form of brand advertising grabs more eyeballs while the electronics are shipped from destination A to B. Therefore, acting as a moving billboard!
More brand recognition
Isn’t this the reason that brands advertise in the first place?
Enhanced brand awareness fosters customer loyalty. It is a fact that has preceded many brand marketing antics. Sales can only be elevated when customers trust the company and are aware of its existence in the market.
Especially for electronics, a reliable brand image is crucial to selling more numbers. Customers trust the packaging to be the face of the brand and hence, the more effective it is, the more customers would be persuaded to pick the brand out of the many other e-sellers. Custom printed shipping boxes come with a unique brand identity consisting of the brand name and distinct logo. This gets easily imprinted on the customers’ memories when they see the boxes being moved, receive them at their doorsteps, or simply come across them at the website.
Repeated viewing of consistent branding elements enables buyers to retain it and look for it the next time they decide to shop for electronic products.
Encourage virality through the box image
How do brands get popular in this age? It is the viral review videos that do the trick in persuading modern customers to go for the electronics brand.
The many social media unboxing videos are considered by customers before settling for a brand. Particularly, the shipping units are highly valued. Their appearance, vibe, branding, and creativity get noticed and generate repeated buying.
Box printing is an essential part of creating exceptional unboxing experiences. The combination of custom box features creates an offbeat brand image that customers get attached to and agree with. The unboxing videos are viewed by a large group of potential customers. It helps the brand to market itself without spending extra and yet gains immensely from the many eyeballs that fall on these review videos.
Electronic brands are at an added advantage here; their boxes get spoken about when styled innovatively and buyers get a hands-on experience on the functionality of the products. It is an important factor to ensure that the brand gets a thumbs up from buyers and the e-sellers get a window to get their items trusted immediately.
Stats put high worth to the boxes
Shipping is not an easy task. Designing the boxes adds to the effort. But the significance customers attach to these makes the effort worth it all.
Surveys suggest that e-companies see a 30% increase in sales on average when customers appreciate the shipping boxes. Moreover, about 90% of customers reuse premium shipping boxes for alternative purposes. It is a productive way to improve the buyers’ affinity for the brand identity stronger.
High-risk projects such as introducing the first-ever electronic product type pay off when the marketing is right and appropriate. Packaging boxes are an indispensable part of e-commerce. Electronic items are kept safe and functional through constructive boxes. It is, therefore, cost-effective to use this resource for branding too. The boxes reach where very few promotional devices can go; straight to the customers’ locations.
A preferred choice
Comparing custom shipping units with standard ones is like weighing Pepsi’s relevance to an unknown local cola seller; it just doesn’t make sense! Customizing the shipping boxes makes them suit all kinds of electronic items and please customers of every demographic. Personalized units link the brand with customers for a durable time. This helps to compete productively in the crowded electronics market.
Conclusion
Custom printed shipping boxes are used no matter what type of electronics you wish to ship and promote. Make your audience ‘feel the difference’ when they receive their shipment for the first time and with every order.
