Living in a tech-driven world, having a website for a brand or a corporation is a must.
A website design plays a key role in attracting your potential customers towards your products and services. Websites are different from one another and what makes them different is their distinctive stylization and direction.
Your website can either be vibrant, minimalistic or be sleek and modern. It all depends on how you want it to look like.
Here is a tip when you are designing a website, make sure the website depicts your brand personality.
Table of Contents
Why are we exactly talking about this depiction?
Well, websites make your business stand out in the competitive market. Your competition would really want to see how well you are doing. To get in the competition, you need your website to represent the brand identity. At the end of the day it’s your design which will take your brand further and top-up the game!
However, do not follow the ground rules for a web design, they are always applicable.
Great website designs are always registered in the minds of the visitors. The design leads to user experience and actions taken from it. If it is navigable and understandable, you are likely to pave your way through!
Following are some effective website design tips to make your website look compelling enough!
Less is more
You all must have heard the phrase, “less is more”. While designing a website, make sure it’s not over-whelmed with too much information. Minimal features always enhance the overall purpose of having a website.
Your purpose here is to convert the leads into your potential clients. Don’t scare them off with too much information because it might lead you to a bad user interface and scare the visitors off. You wouldn’t want that. Make sure your website is clutter-free and follows a minimalistic approach because you are familiar with the phenomenon- “Less is More”
Visual hierarchy is the key
Everything looks good in a certain order. Maintaining the right order and following the directions always put you in a win-win situation.
You are more likely to attract the visitors by focusing on the visual hierarchy of the website. The elements need to be strategically placed, their layout matter. Variations in the placement can always have a great impact on the minds of the visitors.
Visual hierarchy is used to influence user’s perception leading them to take the desired action from it.
Make sure you follow visual hierarchy if you want your website design to be compelling.
Readable content
If your content is readable, you are all set to make people understand about your services. Readability matters because it will always guide visitors to learn more about the website.
There are numerous ways to enhance readability of the content on your website.
- Font Size:
Font size should always be standard so that it does not hinder the readability at any stance. Standard size for web content body is 16pt. Smaller text often make it hard for the consumers to read the information easily. Your website should also provide ease to the visitors along with a great user experience.
- Typography:
Typography plays a vital role in improving the overall outlook of your website. Make sure you are using a professional font such as Time New Roman. This will always add more value to the web content on your website.
- Font variations:
Your content should be limited to only two to three typefaces because too much variations often lead to negative remarks. Be consistent with the body text and headings, don’t bring too many changes because it might increase the bounce rate on your website.
Easy to Navigate
Solid and easy navigation on the site leaves a positive impact and helps search engines index by improving the user experience as a whole. Your website pages should be linked together and the site needs to have prominent features so that it is easy for the visitors to move through the pages without getting lost.
Logo:
Your logo should always be linked to the homepage. Incase you are lost, you can simply click the logo and get started again.
- Footer:
Footer of your website is always meant to have contact information, copyright, address and email address. Make sure while designing the footer, it shows up the same way throughout the pages of your website.
- Website menu:
Your website menu should be prominent so that the visitors can easily carry out an action from it. Don’t make it too small or too big, make it moderate so that it is easy to navigate.
Call-to-Action:
Desirable actions are always mentioned in front of the eyes of the visitors. Make sure you have set your CTA’s in a perfect place, afterall it will help you generate the revenue.
User friendly
Everyone has a smartphone now a days, it is better to create a website which is capable of functioning smoothly on all platforms. User friendly websites, always leave a positive impact on the visitors.
Conclusion:
For a website to function with all the key roles, you need to choose best web portal development services. There are numerous website services across the globe but you need to decide which one provides you with a complete solution!
