How do you choose the right platform for your online shop? We’ve talked about everything to consider below. Keep reading.
Table of Contents
Navigation
There’s no point using an e-commerce platform if it isn’t easy to navigate. You may offer a great deal of items and have a good-looking shop, but customers would get fed up if the tabs are confusing or pages take forever to load.
SEO-Friendly
You’d want your store to be as successful as possible. There’s no way you’ll be able to do this if it’s not SEO friendly. You’d be able to optimize the site so that you pop up on the top of Google’s search results.
When optimizing, the most important thing would be the presence of a blog section; you’d be able to create articles that would have keywords that would direct traffic.
Thankfully, all major e-commerce platforms are SEO friendly. If you’re looking for ecommerce platforms Australia has ones that are especially known for their SEO.
Analytics
Being SEO friendly isn’t the only thing that would make your shop popular. Make sure the platform provides data on the number of people visiting, as well as how many purchases customers have made. The data could be used to form successful ad campaigns. And you’d know if you’re doing something wrong, as changing things up would tell you traffic boosted.
Depending on the platform you’re using, how it would read the data to you would differ. Go for whichever platform offers the data as easy to read as possible.
Mobile Friendly
One of the benefits of running an online shop is that you’d have more sales – more people would want to work with you as they wouldn’t have to drive to town. They’d most likely use their mobiles to purchase from you, as people use smartphones much more often than computers.
Hopefully, the platform you’re interested in is mobile friendly. A lot of them sadly won’t let you offer as many features as on PC, and the pages would load slower too.
Tech Support
If something were to go wrong, how fast would you get help? The platform should not only offer immediate support, but it should have customer representatives that are super helpful too. How would you be reaching out to them? The most convenient would be online chat as well as call centers; tickets could take weeks to resolve.
Payment Options
The more payment options you offer, the higher the chances of buyers working with you. It is a good idea to expand on the credit cards you accept. It’s likely that people use credit cards over other means to shop online.
Final Thoughts
There’s a lot to be considered when choosing a platform to start an online shop. When keeping everything discussed in mind, the most vital would be whether your shop would be easy to navigate or not. Even if you offer an amazing selection of products, no one would want to work with you if your site is very confusing.
